The January ‘10 Social Media Hot Topic List
Jan 6, 2010 by Greg Finn | Link Building, Social Media Marketing, Social NetworksHappy 2010! Hope everyone had a good holiday and is sticking to their New Year’s Resolutions! We are here to help start 2010 with a bang by dropping some hot linkbait ideas for this cold month of January. By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction with your content! Here are some topics that are going to be really popular in this first month of January!
- The Super Bowl
Sure, the Super Bowl is in February, but January is the time of the year to go after Super Bowl linkbait. Break down the teams, relate it to your business… but hurry before sites get too saturated! - Things to Look Forward to in 2010
Whether it be movies, gadgets, albums releases… people love articles that lay out the good things to come. So put together the best things that relate to your blog/industry to boost your awareness. - Martin Luther King Jr.
The 18th of January is Martin Luther King Jr. Day in honor of one of the most influential Americans ever. Chronicling the breakthroughs that have happened because of him, looking in on his past or any type of analysis that can be done on Dr. King will always do well in social media (and outside of social media!). - TV Shows Coming Back
A few shows came back in December, but the biggest US TV shows are coming back this month and there are plenty of opportunities to break down what has happened since the last season, how the new season is going and much more. - 2010 Predictions
This was hot last month and will remain hot throughout the month. If you have expert knowledge in a specific area, make some educated guesses as to what will happen this year in your industry. - Dubai
With the world’s tallest building opening yesterday, there is a great deal of information that can be put together around this new (financially troubled) super destination. - Golden Globes
The ‘pre-Oscar’ awards occur on the 17th and are a great indicator for the Oscars. Breaking down who wins, what they wear, winners, losers, who got hosed and who didn’t deserve to win could all be potential Golden ideas. - Lost Premiere
This gets its own bullet point as it technically launches in February and is the last season of the hit show. Lost fans are really passionate and gung-ho about the series so recaps/breakdowns/comparisons/predictions should perform well.
Have any other hot topics for the month of January? Feel free to share examples below!
…and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.
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Viewing Parties Go Virtual Thanks to Social Networks
Dec 7, 2009 by Rebecca Kelley | Social NetworksI came across a press release from Bravo via TV By the Numbers that announced the “Ultimate Virtual Viewing Party” for the season finale of Top Chef (to air this Wednesday). From the press release:
Bravo is giving “Top Chef” fans an inside view and chance to watch the season six finale among their favorite chef’testants with the award-winning ultimate virtual viewing party for the finale of “Top Chef: Las Vegas,” this Wednesday, December 9 at 10 p.m. ET/PT. Fans of the show can voice their opinions on the series through Twitter, Facebook Connect, and live mobile chat. Bravo viewers will also get the chance to interact directly with their favorite “Top Chef” judges and chefs live, when they join the party by Twittering their comments during the finale or by following Twitter.com/BravoTV, and answering live viewer questions via mobile and online chats.
Viewing parties aren’t new — anyone can invite some friends over, lay out some chips and dip, and queue up the San Diego audition episode of American Idol. Thanks to the rise of popularity and adoption of social networking, however, TV networks can “host” virtual viewing parties and attract their most ardent fans to engage with them. Bravo has done this before with a virtual party for The Real Housewives of NYC, and it resulted in them winning an MMA Global Marketing Award.
Why bother with virtual parties? Well, for the network, it’s a great way to have a bit more control over an event. People are already going to be tweeting about your show (I tweet all the time about Top Chef and other shows when I’m watching them), but if you can corral some of your biggest fans into a funnel, you can better keep track of them (e.g., via a hashtag for Twitter, texts via promotional numbers, Discussion tabs in Facebook). Additionally, you can get users to tune in live vs. recording the show and watching it later so they can interact with other fans and not run into spoilers. This tactic can help the network determine more quickly how many people tuned in.
Bravo’s clearly appealing to the “social” aspect of social media by engaging with their fans and users and allowing them to interact with their brand and stars (e.g., their Real Housewives and the chefs and hosts of Top Chef). This is the virtual equivalent of going to an autograph signing or a meet and greet; in fact, I remember over a decade ago when MTV would set up Q&As in chat rooms to “meet” some of their VJs (back when MTV still had VJs and played music). The “celebrity” hook is a big draw — a lot of folks wouldn’t pass up the opportunity to engage and interact with someone from their favorite show, movie, band or company.
Networks aren’t the only ones to get in on the “virtual” party action — I’ve seen more and more brands set up virtual parties of many different occasions (pajama parties, event meet ups, etc). I think it’s a nice tactic, albeit new and still rough around the edges, but all in all I think it’s a great thing for a company/brand to do for their most loyal and enthusiastic fans. It’s obviously difficult to set up a virtual party if you don’t have a strong brand or aren’t established/recognizable, but for big brands and popular companies, it’s something to consider, especially now that social networks make it easier than ever before.
Have any of you seen good/successful examples of “virtual” parties or events conducted via social networks? Share your examples in the comments!
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The December ‘09 Social Media Hot Topic List
Dec 4, 2009 by Greg Finn | Social Media Marketing, Social NetworksCan you believe we are already in the last month of 2009? We are here to help make it a good one by sharing the linkbait wealth and giving you all some topics to chew on for this Holiday season. By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction with your content! Here are some topics that are going to be hot this December!
- Best/Worst of the Year and Year in Review
What exactly happened in 2009? What was good? What was bad? These are stories that will always be social media gold this time of year. Just get in and get your content out early as it gets pretty congested in the last few weeks of the year. - Avatar
This movie was big last month and is going to be even bigger this month. With the storyline & graphics, this is much more than an average movie and should be the talk of the social sphere for a long while so get your content created now! - 2009 Economic Outlook
This year has been up and down economically and any breakdowns or insight into 2010 will shape up would perform across the board socially. - College Football
This is the hottest time of the year for college football, especially with some of the BCS drama that could unfold in the coming weeks. - 2010 Predictions
If you have expert knowledge in a specific area crafting your predictions up for the new year is great content and should make noise in social communities. - Holiday Happenings
A good deal of holiday articles have been created already, but interesting holiday lights, shopping experiences or sales information still have a great chance of getting hot! - Sherlock Homes
Robert Downey Jr. is one of the most popular actors going, and this Guy Richtie adaptation of the popular character is sure to be huge this month. What other characters have been brought back? How well does this compare to originals? There are plenty of ideas to parlay this with for sure. - News Years Eve
Parlaying lists and content with New Years celebrations and festivities is a surefire winner year after new year. - The Decade in Review
Not only is it the end of the year, it’s also the end of the 00’s! What were the best items of the decade? The worst? The possibilities are endless!
Have any other hot topics for the month of December? Feel free to share examples below!
…and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.
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Ok, so you may not have the Twitter following that @apluskor @britneyspearshas, nor may you ever. But there are a few things you can do to increase that followers number in your profile.
Avatar: check, Background Design: check, Bio: check
Here be the basics. People want to know who and what they are following. If you don’t have an avatar to me, that is a big Twitter Fail. Use the two simplest ways of showing and telling potential followers what you or your business is all about. Design a Twitter background that reflects your ideas and slap on a nice picture of yourself or your company logo, mascot or colors. Also tell me about yourself in the bio line; this is a simple way to tell me more and show me where else you reside online and off.
I find it hard sometimes not to just follow someone back out of politeness; however, if I get to that profile page and none of what is listed above is included or I don’t find anything interesting in their stream then I say oh well, I gave them the benefit of the doubt and leave without following.
Private, Why?
Don’t set your tweets to private. Plain and simple. When you shield your account from the general public, you’re going to get fewer followers than if your account were publicly accessible. People like getting a sneak peek of someone before deciding whether they want to follow him/her.
Links to your Twitter Page:
Linking to your Twitter page from other social profiles like Facebook or LinkdIn will help with adding more followers. The more links to your Twitter profile out there, the more chances of someone checking you out and following you. Have a bunch of friends on Facebook? Ask them if they are on Twitter. “Oh yeah you are, well what’s your user name?” Add your Twitter URL to all of your signatures, go ahead- pimp it out! Make a comment on a blog? Why not add your Twitter name underneath the post?
Follow Reciprocators:
Reciprocators are those who will probably follow you back because they have about as many followers as they have people following them. If you come across someone who follows a large number of people and has a big following, chances are this person will follow you back once you start following him/her.
Timely Tweets:
During peak times is when you should try to tweet your best stuff. This will help maximize your retweet potential. The time of day? 4PM Friday EST. How did this number/time come about? Viral marketing scientist Dan Zarrella in “The Science of Retweeting” spent nine months analyzing roughly 5 million tweets and 40 million retweets. #followfriday anyone?
#FollowFriday?:
Some would say add this to the list of helpful ways to build followers. Follow and recommend people, and follow users who retweet your stuff the most. However, personally I rarely look at anything with #followfriday on it. What are your thoughts?
Tools of the Trade:
This site scans the Twitter public timeline for new twits to tweet. A few times a day they calculate individual statistics for each twittering twit within the database.
A site application that allows you to make targeted searches by categories. Great way to find specific industries, businesses and people to follow that may reciprocate.
They offer tools that allow you to tweet more efficiently with lots of automated functions like scheduling tweets, track keywords, follow those that follow you, etc.
If you follow some of these tips, I am sure you can begin to see the follower count in your Twitter profile increase. These are just a small fraction of all the possible ways to increase the number of people following you. For more tips, check out Mashable’s Twitter Guidebook — they have a huge list of the basics to the advanced for those hungry for more. Also check out Fastcompany’s post called Nine Scientifically Proven Ways to Get Retweeted. While you’re at it, follow me @patrickwinfieldand us @10e20 
When you create profiles for your brand or organization on various social media accounts and networks, you should be thinking about more than just your profile name being used. Selecting the appropriate image or photo to use as your avatar is just as integral as the right profile name and website link you are displaying. All of these things have a great impact on how your profile, company or brand is being perceived. A successful avatar will help people relate and connect with you.
Using the same avatar or similar one on all your social network accounts can help to establish your brand and make it easier for other users to recognize you and feel like they are familiar with you and your accounts. 
Using an image of yourself as an avatar can bring you more credibility and trust. People want to get the feeling that there is a real person behind every email, profile, website or whatever other thing that represents yourself and the services you provide.
What to use?
If you are a company, use the logo. Having trouble fitting your logo into those universal square dimensions? Try to use a portion of your logo or an icon that is in the same styling. Another option is your symbol. This could be a picture of something that represents you even further than the logo, for example we use Charlie for our Twitter profile pic.
If you are creating a personal account, the best option would be a simple photograph of your head shot. Try to use an updated picture — you don’t want to deceive people. Imagine that face-to-face meet up and someone says how different you look. I get that sometimes — my beard comes and goes
Changing your avatar too often can be confusing to people trying to find you by your photo or the avatar they are used to seeing associated with you. If you must change it out, make sure you have a good reason for doing so. I know that personally when I scroll through my TweetDeck during the day, I look for specific people by their avatars first. If they change them often, it is harder for me to spot them. However, if they are interesting enough, I will find them, regardless if they have a new avatar.
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Why Companies Shouldn’t Block Social Media in the Workplace
Oct 15, 2009 by Rebecca Kelley | Social NetworksLast week DigitalMediaWire published an article stating that the majority of U.S. companies ban social media sites at work. The stats break down thusly:
- 54% of business block employee access to social networking sites
- 19% allow social networking for work-related purposes
- 16% allow limited personal use
- 10% allow full use
Ironically, according to a study cited in the article, “94% of companies are continuing to invest in online communities and social media.” Over half of U.S. businesses block social media sites at work, yet 94% of businesses are acknowledging the importance of social media and are starting to invest in it? It’s kind of like being a retail business that doesn’t let its employees buy anything.
I’m likely biased because I get paid to tinker around on social media and networking sites, but I do think that businesses should allow responsible and periodical usage of social media at work for the following reasons:
- It helps morale. Everyone needs a mental break from work, and browsing Facebook or sending out a few tweets is no different than surfing the web, reading your email or checking voice messages in terms of time consumed. If you ban social sites, your employees are still going to figure out a way to procrastinate a little bit using the Internet or by taking 20 coffee breaks. Let your employees have a little freedom to stretch their legs and enjoy a little personal time at work — it’ll likely make them happier and more willing to tackle their tasks.
- It builds knowledge of social media. What better way to build up awareness of the value of social media marketing by encouraging hands-on experience? If you ban social media usage at work but appoint some random person in marketing to handle the company’s social media efforts, you could be missing out on the knowledge that other employees can bring to the table. Maybe there’s someone at the office who is really passionate about social networking and knows enough about the subject to bring value to the company. You shouldn’t stifle these people; rather, you should encourage their usage of various sites and networks and maybe even ask for updates on what they’ve learned about existing sites, new sites, etc.
- It can help solve work problems/answer questions by reaching out to large networks. If there’s a work-related question that needs to be answered, it can potentially be resolved by reaching out via a social network like Twitter or LinkedIn. Whenever I’m stumped on an SEO question, I’ve sometimes tweeted the problem and gotten a great slew of helpful answers from my community of followers. Social networks can oftentimes be a great problem-solving tool.
- It can be great marketing for the company. Businesses would probably love for their happy employees to share how great it is to work at Company X — it’s great branding for them and can serve as positive reputation management. I tweet all the time about how I love working for 10e20 and how I have the best coworkers in the world — that’s great for our company and great for business.
Obviously, there are some downsides to letting employees have full reign of social media usage at work. I’ve seen people update their Facebook status complaining about a work task or saying negative things about customers/clients. This sort of behavior is clearly unprofessional and doesn’t reflect well on either the employee or the business. However, I think that a little bit of training and awareness can stifle these sorts of incidents. Clearly state your social media usage policy to new employees and say that while you encourage responsible and occasional usage of social media and networking, be courteous, professional and mindful of the company who’s employing them. Most employees have enough common sense to know what’s acceptable and what’s inappropriate, and the occasional mild slipup should be met with a friendly reminder and meeting about company policy.
However, if you’ve got an employee who constantly complains about work, bitches about coworkers or makes inappropriate comments that can reflect poorly on the company, you should consider whether you want that person on staff instead of wondering if you should block his/her usage at work (after all, it’s easy to fire up the computer at home and make the same disparaging comments).
I think that many businesses can thrive if they educate their employees on proper social media usage and encourage them to network responsibly. I’ll leave you with an interesting Attack of the Show video clip that discusses this topic — it pretty much sums up my sentiments.
What do you think? Is it a black and white issue to block social media at work, or are there more variables that should be considered? Post your comments below or tweet your response to @10e20. Also, don’t forget to subscribe to our RSS feed!
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Tips & Tricks for Submitting to StumbleUpon
Aug 31, 2009 by Greg Finn | Social Media Marketing, Social NetworksQuick Steps to Follow before Submitting Content To StumbleUpon
StumbleUpon is a great social site because it features a diverse crowd that spans hundreds of topics and thousands of tags. StumbleUpon can work well for ANY site and shouldn’t be overlooked in any social media strategies. This is a quick list that you can reference before submitting (called “discovering” on the site) anything to StumbleUpon:
- Use Proper Tags
Tagging allows for you to label your content for consumption by others. If other users are a fan of “web-design” and you use that tag, they will have a much higher probability to getting found on StumbleUpon. The tags page shows tags that are recently hot and most popular all time. - Use Multiple Tags
By leveraging as many different tags, you can give your content a much higher chance of getting traffic and momentum through the various different types of users.For instance, an infographic about how much NFL players make per year could be popular with the tags:
football, sports, NFL, salaries, wealth
If you have a StumbleAds account, you can also view the number of users who are subscribed to different categories. Using this, you can make sure to include a few of the tags with large subscribers!
- Submit It to the Proper Topic
Many times users may see a topic that has a large following or is extremely popular and they select that thinking it will lead to the most exposure. Not the case. If submitting to incorrect categories, you will most likely receive fewer positive votes and more negative votes. Use the drop down menu if none of the standard categories work for you.
- Leverage Popular Friends
Having an existing following can greatly help your chances in getting stories popular. On StumbleUpon people can “subscribe” to your stumbles, which means that your discoveries will have a good chance of showing up for them. Talk to anyone in your network and see if you know any users with a good deal of subscribers in a field that is targeted in certain categories. If you have a good relationship with them, see if they would be interested in discovering your content for you to help give you a boost!
- Share with your Friends
You can use the “share” function to send your stories directly to your friends. This new method allows you to hit all of your friends with your message. Hover over the thumbnail of an article that you have recently thumbed and a share button should appear:
By sharing this story you can pick and chose who to send it to (or you can send to all). Recipients will be notified that they have a new item to be stumbled:
- Don’t Spam
Like any social site, spamming the site by submitting Digg/Reddit links, using incorrect categories or sharing every story will be frowned upon. Be a good user and add value to the community. If you aren’t adding value, you probably won’t see much coming back to your campaigns either.
- Use StumbleUpon Groups
Sign up for relevant StumbleUpon groups that are already popular. A detailed list of groups can be found here and the most popular groups can be found here. Many times these groups have active discussions where you can talk to fellow members and moderators. Moderators can also post links to sites so make friends with them! Group activity has been declining sharply since its inception, but it is always better to try every avenue possible.
And that is it! To me, one of the most important things with StumbleUpon is to make sure you are having fun. The SU audience is very friendly, helpful and insightful, so enjoy yourself and do your best to join the community!
Have any other tips or tricks for “discovering” stories on StumbleUpon? Feel free to share in the comments! And also, don’t forget to subscribe to our RSS feed, or follow us on Twitter!
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Musical Acts Who Used the Internet and Social Media to Get Popular
Aug 28, 2009 by Victor Murygin | Social Media Marketing, Social NetworksSocial media has an uncanny power to shine a spotlight where traditional media has no interest. Unknown musicians in particular have discovered and exploited this power, whether intentionally or not, to get an overnight exposure to an audience that even the massive record labels oftentimes fail to deliver. Here are just a few of many musical acts that have used the Internet and social media sites to get popular.
Her Morning Elegance Stop Motion Video
This just proves that if you create something cool and original and put it on YouTube, you can get noticed… and a pretty girl in pajamas does not hurt either.
The video has blown up on the most popular social media sites and resulted in over 7 million views on YouTube.
Oren Lavie, who wrote the song and directed the video, was a simple struggling singer-songwriter who just hit a jackpot with this video. You can bet the song itself, even though a very good tune, would never have seen the light of day if it wasn’t for this video.
OK GO
OK GO was a signed band under a record contract for a couple of years, but that got them nowhere. They decided to record and release a video on their own, with a simple camcorder and a quirky ingenious dance routine.
This simple no-budget video got them much more popularity than years under a record label. They released the video without the label’s consent or knowledge. After millions of views, they followed up with another video – this time with some treadmills.
Whether they’ll become a powerhouse rock band or if they’ll forever known as a gimmick video dance band remains to be seen.
Bathtub IV
This story is a little different in that the video was not created by the musical act, but rather by a clever photographer/director who used a tilt shift technique to create a miniature world. He has a few videos like this with different unknown musicians.
This particular video got tons of play on the social media sites and has gotten more publicity for the photographer as well as for Megan Washington, whose music was used.
Saul Williams Releases His Album Online
Saul Williams is a local New York MC and poet and is little known to a mainstream audience. When he hooked up with Trent Reznor (of Nine Inch Nails) to produce his album “The Inevitable Rise and Liberation of Niggy Tardust,” the music sounded quite original and a little off-the-wall for the mainstream crowd.
Trent Reznor was on the outs with his own record company at the time, and was openly outspoken about the music business model as a whole. So they decided to do something different with this album and release it online only as an MP3 download and give a listener the choice: Download lower quality MP3’s for free, or pay $5 and download the higher quality MP3’s while supporting the artist.
Even though some time later Reznor expressed that this particular experiment did not prove to be very successful (in terms of money made), I believe it still got Saul Williams a ton of new fans that he would never have gotten otherwise from a record company with such an experimental album.
Some people got his album for the music, while others who don’t really care for that style of music got it anyway to support the artist, simply because they hate the RIAA and the record industry. Tons more people got to hear his name because the story was blown up all over social media sites. So even though the album might not have sold as they expected, the publicity that was generated online alone was probably worth it.
United Breaks Guitars
Pretty cool story — what happens when United Airlines breaks your guitars? Write a song about it; better yet, shoot a funny video and put it on YouTube. People love funny videos and they hate big corporations, so this video turned out to be a big win for Sons of Maxwell, a group that no one has really heard of before.
Here’s the sequel of the video:
DJ Danger Mouse – Grey Album
Creating a mash-up between The Beatles’ White Album and Jay-Z’s Black Album into the Grey Album, DJ Danger Mouse got a big Internet following which catapulted his career. After the success of the Grey Album he formed Gnarles Barkley, produced the next Gorillaz album, and was nominated for a Grammy for Producer of the Year.
Furthermore, the album was used in a tug-of-war between record companies’ copyright laws and activists looking to change record labels’ practices.
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YouTube Insight: Embedded Player Discovery
Aug 19, 2009 by Jake Matthews | Analytics, Social Networks, VideoVideo continues to be a powerful medium to work with online. YouTube recently eclipsed Yahoo as the 2nd largest search engine. Participating in video for the purpose of promoting your business is becoming more important each day. Whether it’s increasing brand exposure or simply getting across a “how-to” to your customer base, video communicates your message in a unique and lasting way.
In a post about video optimization and analytics last year, we discussed ways to gain more exposure for your videos and find ways to measure the successes of your efforts with YouTube Insight. Here we’d like to dig a big deeper to show that within YouTube Insight you can find where your videos are embedded on other websites, and it’s these websites that present further opportunity for marketing your business and content.
Knowing where your videos have been embedded provides the opportunity to find new, targeted communities and then possibly join or work in those communities where people have adopted your content. This is basically following the lead of your fans, a true “go with the flow” organic approach.
How do we do find where our videos are embedded?
In YouTube Insight go to > Discovery > Source of Views > Embedded Player
….and then you’ll be able to view the sites where your video has been embedded.
Oftentimes there will be video sharing websites that have picked up your content, but from time to time you find niche sites and communities that have picked up your video content as well. Click on those links and you’ll find pretty targeted sites/communities where your content may resonate well in the future and where it may be worth joining to discuss content and share yours in the future.
It’s important to note that sometimes YouTube Insight shows websites where your video may not necessarily be embedded, but where your video received exposure through the “related videos” feature of another embedded video. Additionally, Insight does not show the actual URL where your video may have been embedded; it only shows the domain name. Nonetheless, the Embedded Player feature in Insight will provide you with leads on targeted websites.
With the above example of a video about a BMW car, we were able to discover the following new websites:
- E90post.com,
- bmwfans.net,
- bmwtuner.net,
- e30club.ru
These are very targeted websites covering the area of BMW cars and for BMW enthusiasts to gather. Prior to working with YouTube Insight, we did not know of these four targeted websites nor did we know that the users would potentially be interested in this video content. Now there is an opportunity to “follow the lead” of your content.
There is a lot you can do once you know the websites and communities where your content is shared and adopted. Here are a couple of proactive examples:
- Find the page where your video is embedded and promote and tag that page in other social sites or link to it from a blog to increase exposure. Try using [site: domainname.com keyword] searches, which can help you locate your video since Insight only shows the domain and not the actual page where your video is.
- Join the new found website and be transparent about who you are (representing your brand) and become a contributing, helpful and friendly community member so that more users within that community will begin to look back at your site or YouTube account for more video embed opportunities.
- Reach out to the user who posted the original embed and offer them an opportunity at exclusive video looks in the future, where they may access your content before others to share first. By befriending and empowering this user, you can begin to build real advocates for your video content.
There are many great software packages and websites to track your social and video campaigns and where your video has been picked up and embedded. However, if you are running a small, targeted video campaign and you’re focused solely on YouTube as a channel, sometimes finding successes and other “rooms” to build awareness and impressions is as easy as digging through your YouTube Insights panel and checking out the “Embedded Player” feature in Discovery. It can lead to a lot of great relationships and more exposure for your content.
Here’s a brief video recap of what’s discussed above 
Infographics are everywhere online and off: signs, subway maps, charts and even up there in space. From the cloud tags in the right hand column of Web sites to the sleek graphics showing the spread of swine flu virus across the country, infographics have become a pretty standard visual aid.
These are all examples of information visualization. Simply put, displaying complex data in a clear way.
I looked into the dirt on Digg and wanted to see what percentage of infographics were going popular in a 30 day period versus non-infographics. The amount of ‘dirt’ is focused on the total content in each category. The smaller ‘blue color‘ is the amount of infographics in that category. Click the thumbnail below to view full size.
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