10e20 Blog

Frequently I speak with Chief Marketing Officers (CMO’s), Business Development Specialists, Product and Brand Managers regarding Social Media engagements and they always ask: “How many customers am I going to get directly from my Social Campaigns? What’s going to be my CPA, my ROI and my ROAS? What Immediate sales will I get?” To this I respectfully respond: “Stop! Don’t look at Social as a direct response marketing channel.” These marketers often react in shock with a quizzical twist because they are used to hearing what they want which is: “Hey, all of our programs are going to get you crazy, mad sales dude, right away - mate.”

The web is competitive. You need an edge. Social media marketing is becoming an essential tool to optimizing an online presence and creating strong connections with your audience. It is undeniable.

With billions being spent online each year, social media is gaining in popularity as a valuable resource. 4 out of 5 Americans read blogs and 57% of adults online watch or download videos. The stats keep going on.

Marketers are utilizing these tools to the best of their abilities and attracting more consumers than ever before. OK, sure- you need to have good content based around your idea, product or service. But some elements, when put in place, can add tons to that content. What are some of the elements that make a social media piece a success?