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Chris Winfield in Investor’s Business Daily re: ‘Google Placement Performance Reports’ |
Last week, I spoke with Investor’s Business Daily regarding Google’s latest AdWords enhancement Placement Performance Reports and the article was published yesterday.
This enhancement is something that advertiser’s have been requesting for quite a long time. If you’re advertising on the AdWord’s Content Network it allows you to see the exact sites where your ads appear. From Google: “Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites.”
My thoughts from the article:
A maker of steak knives, for example, might prefer to have its ads on Marthastewart.com and food-related sites than on the risque Hotornot.com’s photo-rating service, said Chris Winfield, president of 10e20, a search marketing firm that helps advertisers place ads online.
Posted by Chris Winfield at 12:42 pm
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