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Tasteful Ad Tactics for Social MediaJan 21 2009 | Design, Social Media Marketing |

Internet advertising can be tricky, especially when dealing with social media. How do you get users to see ads without being ignored or too in your face? While ads bring essential revenue to a website, they can also turn off social media visitors losing crucial social media votes in the process. So don’t waste your valuable linkbait by using tactics that will hinder results and follow these tips.
Bad Tactics
1. In-Text Advertising
This form of keyword advertising inserts a script into a page and double underlines any keywords. When the mouse is over the keyword an ad pops up that is associated with it. Social media users thoroughly dislike this method. Many times this form of advertising will garner comments like “I feel like I’m on a mine field when I move my cursor.” If you do use in-text advertising, simply turn it off until your story is popular so users can focus on your content, not your ads.
Posted by Patrick Winfield at 2:18 pm
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When you need to focus the attention of the reader to a certain area in the text or story pull quotes are the best method. Pull quotes are small pieces of the story or article that is being repeated and set in a larger size font and placed near the middle.






