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The 4 P’s of Marketing Online |
When Neil H. Borden came up with the Marketing Mix and Professor E. Jerome McCarthy grouped the Mix into “the 4 Ps” they were probably not considering 21st century marketing and promotion channels on the Internet.
After all, this was in the middle of the 20th century and Google, Yahoo and MSN/Live.com search engines and Internet Social Networks did not exist at that point. Still, this enduring and universal marketing concept applies to the web.
I’m always focused on how the 4 P’s of Marketing apply to Internet Marketing. So how do the 4 P’s apply to the Internet?

The first P in Marketing: Product
Posted by Jake Matthews at 2:40 pm
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I am becoming a big fan of the organic approach to 

According to the promos on this session, Seth was going to question if our marketing is out of sync. HE wants us to make the most out of today’s new marketing technologies - without making ‘meatball sundaes’!








