Author Archive for Kayla Wolfrom
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Teen’s Take: Can a blog influence my buying?Apr 05 2007 | E-commerce |
This week’s question comes from Graywolf (cool name BTW) - he asks:
What do you think about sites such as Styledash.com? What are your initial impressions? Would you buy from it? What do you think of a site like this? What would it take for someone you didn’t know to influence your buying decisions online?
My first impression of Styledash.com was that I could read the same material in a magazine. From the gossip articles to the latest fashion styles, it all seemed too familiar. On the home page there was a little article about Lindsay Lohan being drunk and going into rehab once again. This article went on to talk about how she was opening a fashion bar in NYC, but all of it reminded me of something someone would read in “People.” The other articles had to do with other fashions from different countries and news about designers splitting or collaborating. Once I thought about this site more, I figured that this site would be good for people who don’t read magazines and who prefer to read everything online.
4 Comments » - Posted in E-commerce by Kayla Wolfrom
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What it Takes to Sell to a Teenager OnlineMar 30 2007 | Business |
Editor’s note: I would like to introduce a new author to 10e20 – Kayla. Kayla is a highschool junior in New York working for 10e20 part-time on projects with a teen target market. She will be contributing from time to time here at 10e20.com to give you a teen’s perspective on things online. I got so much out of my friend Dean’s guest blogger Jessica that I wanted to continue the conversation…
Many teens today are very particular about the websites that they use. From what the website is selling, to the cursors that are being used on them. It is all very important. Usually when I am searching the web for either research papers or just on my free time checking out new stuff, I look at the site as a whole first instead of reading the first sentence or looking at the first thing I see. If there is not a lot of colors and everything is pretty much letters and a blank/boring background, I won’t stay on that page even if it is informative. For example:
