Welcome to this belated March hot topic list!  This list contains hot topics for the month that could do very well on social sites, and seeing that it is about a week later than usual, it is a great reason to get working on these today!  Ideally you could use this to help aid in linkbait and content creation for social media.  Hopefully these ideas can help you harness the momentum of a current hot topic and get more traction.  Here’s what will be hot this March in social media!

• March Madness
  This is hands down the biggest event of the month.  Productivity drops across the country when the NCAA tournament is on.  CBS has been streaming all games live over the web and there are so many angles to take with your linkbait on this topic.
• The Pacific
  Tom Hanks is producing this HBO WWII miniseries that premieres  Sunday March 14th.  This is a great opportunity to tie in with WWII linkbait, timelines, history and anything that is educational about WWII and “The Pacific” series.
• Hot Tub Time Machine
  A new movie that is in theatres on March 26th is called “Hot Tub Time Machine” and features some crazed party animals in an absurd premise.  The film features John Cusack, Craig Robinson and other cult stars like Chevy Chase.  There are many topics that can be related to this movie like” Worst Ideas for a Movie” “Stupidest Movie Premises [Where the Movie was Actually Good]“  “Time Machines in Movies  – The Master Guide”  .. the possibilities are endless.
• Spring
  March is the month where snow-dwellers see a glimpse of hope for better weather to come.  Dropping Spring related linkbait will be quite timely and well-received by users.  Putting facts and information on the wonderfully melty world of Spring is sure to perform well!
• NFL Free Agency
  Free agency just began, and there is a world of content that will appeal to NFL fanatics across the country.  Breaking down the best/worst moves , ideal matches for free agents still available are prime topics for social users.  Report cards, breakdowns and the winners/losers are always great angles to take.
• Brackets & Gambling In General
  These days it is hard to find an office without a NCAA bracket pool.  This is by far the largest gambling event of the year in America.  Last year even President Obama filled out his bracket.  Any analysis of gambling that ties in brackets will perform extremely well.  Also, stats around brackets, previous winners, best ways to choose ..etc will be hot topics in March.
• Taxes
  If there ever was a time that people would be receptive to tax information, March is that time!  Show how much people pay, the average return, how to save $$ and other tips and tricks as people definitely have taxes on their minds this month.
• Hockey
  On the heels of the Canada/US game, people are paying attention to hockey again.  Creating interesting lists that play off of Olympic athletes should be well received this month.  Comparing Crosby to Gretzky, breaking down the best goaltending of the season, doing follow-up on how the Americans NHL teams fared vs the Canadians teams – there are many possibilities to revisit this formerly frozen topic.

Happy March linkbaiting!

Have any other hot topics for the month of March?  Feel free to share examples below, and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.

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Ever want to only update your friends with a wall post?  Would you like to exclude our boss from seeing your status?  Well this guide will show you how to pull this off so your co-workers won’t know you are a party animal and you’re ex-girlfriend won’t see that you are still heartbroken .

Here are some possible reasons to use privacy on your posts:

• Keep your work & industry related posts from your friends.
• Block specific users (or lists of users) from ever seeing a post.  This can be great when looking to block competitive companies or workers from seeing your posts.
• Deliver more targeted messaging to your segmented groups of friends.  You could write a social media oriented wall post and send to a social media list, and dial the copy down when just posting to a general internet marketing list.  Having targeted posts can help boost click-throughs by increasing relevancy.
• Block personal posts (and content) from co-workers and other colleagues in your industry

How to Apply Privacy To Your Wall Posts

The key to targeting your wall posts/information is to segment your friends list.  By creating detailed lists of your friends, you will have the ability to block specific lists, or show posts to specific people.  Here’s how:

Click on the “Friends” link in the left column:

Next, you want to create a list.  This list will be how exactly you will segment your friends (and display information).

Making them relevant (high school friends, college friends, co-workers, etc) will help you target your messaging.  My personal lists are:

• Friends
• Not Really Friends (you know those people that add you but you haven’t talked to in 10 years)
• Industry

 

This is what a sample list would look like when completed:

 

Now that you have your lists set up, you can start segmenting your wall posts away!  Let’s look at an example of a wall post for an update that I might want some people in my industry(and my bosses) to see:

Now that I have the blog post typed up, I would click on the “Customize” button.  This would then take me to the following screen where I can choose who can and cannot see the post:

With this update, none of my friends will see the message … only the people that are on my “Industry” list will see this.

Now, if I wanted to show my friends what I am realllyy doing (while blocking from people in my industry,) I would do the following:

I blocked all of my “not really friends” along with “industry” as well as my boss “Chris Winfield” (he is listed as a friend, not an Industry person) so only my real friends can see what it is that I am doing.

So that is how you can make wall posts that are custom tailored to your audience!

Here are a few key tips to remember:

• Make your lists segmented how you would like to deliver your posts (work, recreation, school, etc)
• You can also block (or add) specific people to a post
• Be careful with your default settings – if you accidentally set this, you could exclude a section of friends from seeing any updates

How to Apply These Settings To Other Facebook Info

Now, while we are on the subject, lets talk about how to block other information from specific people – again, those targeted lists will be a huge help!

Firstly, click on the “Privacy Settings” link underneath the “Account” dropdown in the upper right:

Next, you need to select what you would like to restrict the privacy of.  For this exercise, we will restrict the privacy of a photo gallery, so we would click on “Profile Information”:

Now, the next thing to do is to select which section should be changed.  Figure out what you would like to change, then click on the customize button:

I ended up choosing “Photo Albums” section and was able to customize the privacy on an album-by-album basis.  Just like wall posts, you can customize specific elements by lists and/or by person.  Do do this, you just need to show the section to “Some Friends.”  Then you can choose which friends will see it based on the list or profile of that person.  Here is an example of what I might choose for one of my albums:

This would show the specific album to anyone that I have listed (because I selected all of my lists) but will not show the album to anyone who I haven’t added to a list yet.  This can be done with all of your personal information (age, interests, videos, etc) so organize yourself today to make sure that the wrong people are seeing your private information.

 

Setting up these lists and privacy settings is simple, and can save you a good deal of grief if you are a Facebook fanatic.  So create segmented lists and ensure you deliver specific messages & information to the correct people!

534020 Commentshttp://www.10e20.com/blog/2010/02/16/how-to-keep-your-facebook-wall-posts-info-private/How+To+Keep+Your+Facebook+Wall+Posts+%28%26+Info%29+Private2010-02-16+16%3A25%3A28Greg+Finn

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Welcome to the 2nd Social Media Hotlist of 2010!  This list contains hot topics for the month that could do very well on social sites.  Ideally you could use this to help aid in linkbait and content creation for social media.  Hopefully these ideas can help you harness the momentum of a current hot topic and get more traction.  Here’s what will be hot on social media in February!

• Valentines Day
  This Hallmark holiday <ducks> is always popular – especially if you get creative when putting together really creative lists.  Hint: If you talk negatively about V-day, you can get a lot more conversation and traction
• The Oscars
  Get your Oscar-related linkbait in now!  There isn’t much time left before Oscar night (March 7th), so get your content in early!
• Black History
  Take a look back at African-Americans who were pioneers in your industry, or look at how some of these folks helped us get where we are today!

• Bioshock 2
  This is the followup to one of the most critically acclaimed games of the past decade.  The game releases on February 9th and has a great deal of societal and historical influence and can be tied into a great deal of topics.
• The Wolfman
  This February movie release stars a fan favorite, Benicio Del Toro, who has to wear makeup that took 3 hours to put on (and one hour to take off), so mix in some special effects/hero & anti-hero/monster/cosmetics linkbait around this release.
• Kathryn Bigelow
  Another Oscar related topic, Kathryn directed ‘The Hurt Locker’, which is a film up for many awards, including best picture.  If she won, this would be the first time the award would go to a female.  And guess what? The director’s ex is James Cameron (who is also up for best picture).  Who else broke the gender barrier?  Who are some of the people who did so in your field?  All will make great linkbait topics!
• President’s Day
  Have any odd presidential facts or tie-ins with your industry?  Put them together as President’s Day is Feburary 15th.
• Super Bowl Spin-offs
  Follow up on spin-offs to the Super Bowl and use them as linkbait.  From the Puppy Bowl to the Lingerie Bowl, these spin-offs can be a less croweded space than Super Bowl linkbait.

Happy February linkbaiting!

Have any other hot topics for the month of February?  Feel free to share examples below, and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.

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One of our biggest mantras here at 10e20 is to test out various social media outlets for clients and find what work, regardless whether or not it’s currently a “hot topic.”  Believe it or not, social media is more than just Facebook and Twitter, and one of my favorite sectors (for buying unwanted gadgets) is community deals sites.  A week or so I posted over at Search Engine Land about how to use these deals sites to help your business.  I broke down how you can use this to help your sales and talked about the following items:

• Don’t be too promotional
• Make sure the deal is easy to see from the submission
• Offer affiliate commission
• Use coupon codes
• Have a really good sale

If you want to read more (with full details), head on over and read the full post!

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Happy 2010!  Hope everyone had a good holiday and is sticking to their New Year’s Resolutions! We are here to help start 2010 with a bang by dropping some hot linkbait ideas for this cold month of January.   By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction with your content!  Here are some topics that are going to be really popular in this first month of January!

• The Super Bowl
  Sure, the Super Bowl is in February, but January is the time of the year to go after Super Bowl linkbait.  Break down the teams, relate it to your business… but hurry before sites get too saturated!
• Things to Look Forward to in 2010
  Whether it be movies, gadgets, albums releases… people love articles that lay out the good things to come. So put together the best things that relate to your blog/industry to boost your awareness.
• Martin Luther King Jr.
  The 18th of January is Martin Luther King Jr. Day in honor of one of the most influential Americans ever.  Chronicling the breakthroughs that have happened because of him, looking in on his past or any type of analysis that can be done on Dr. King will always do well in social media (and outside of social media!).
• TV Shows Coming Back
  A few shows came back in December, but the biggest US  TV shows are coming back this month and there are plenty of opportunities to break down what has happened since the last season, how the new season is going and much more.
• 2010 Predictions
  This was hot last month and will remain hot throughout the month.  If you have expert knowledge in a specific area, make some educated guesses as to what will happen this year in your industry.
• Dubai
  With the world’s tallest building opening yesterday, there is a great deal of information that can be  put together around this new (financially troubled)  super destination.
• Golden Globes
  The ‘pre-Oscar’ awards occur on the 17th and are a great indicator for the Oscars.  Breaking down who wins, what they wear, winners, losers, who got hosed and who didn’t deserve to win could all be potential Golden ideas.
• Lost Premiere
  This gets its own bullet point as it technically launches in February and is the last season of the hit show.  Lost  fans are really passionate and gung-ho about the series so recaps/breakdowns/comparisons/predictions should perform well.

Have any other hot topics for the month of  January?  Feel free to share examples below!

…and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.

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Maybe most recognizable from “The Man Show,” Adam Carolla recently set up a podcast (warning: can be explicit) in 2009 when his job as a radio personality was terminated in the spring due to a station format change.  Before breaking into radio, Adam was a carpenter/boxing instructor, a blue collar worker.  Over the span of around 10 months, Adam’s podcast has become a huge hit and has inked deals with CBS Radio and created his own network.

I have listened to the podcast routinely and have honestly been surprised by the entire process of how well this podcast and network have been developed.  There are some valuable lessons that I have learned from watching this unfold that I thought I would share with you.

• Be Consistent

  One of the most impressive things about Adam’s podcast is that he has put one out every weekday since he started.  Each podcast is around an hour, and he simply doesn’t take days off.  I think this has been one of the main reasons that the podcast has been so successful.  It is always in the top podcasts on iTunes and was named one of the best podcasts of 2009, and I think a lot has to do with the unbelievable consistency of the show.

  What I Learned: Whether it be blogging, tweeting or simply updating your content, consistency is paramount.

• It Takes Money to Make Money

  Adam has mentioned back in May that hosting costs have been around $9,000 per month when he started and he didn’t even attempt to monetize the podcast until September.  Rather, he focused on building an audience and creating quality content.  Do I think that this venture will be profitable down the line?  Absolutely.

  What I Learned: Too many times people care more about upselling their customers rather than building their customer base.  Build your customers up with quality content, then worry about making money.

  

• Loyalty in Fans are Powerful

  An old co-worker of Adam’s recently came down with a brain tumor and has some pretty steep medical bills.  In order to help out, Adam decided to throw a benefit and advertise through his podcast.  Adam asked his listeners to help support the cause, and against the advice of his agent he rented a 1,200 seat venue.  His fans responded hugely and he sold out the event. With the event and the download purchases, he ended up getting Bryan $150,000 in support.

  What I Learned: Loyal fans are worth their weight in gold.  Many times building your community instead of going after sales will pay off when you need it.

• Embrace Your Community

  One thing that Adam has really done well in promoting himself and his podcast is embracing his users by attending Blog World, interviewing others in the new media field, taking Skype calls, giving interviews to bloggers, using social media to communicate with listeners and podcasting live at events.  To me it has been eye-opening to see how well he has branched out to really reach those who would enjoy his show.

  What I Learned: No matter what your background is, you should cater to the audience that will be able to help and support you.

• Go Outside of Your Comfort Level

  Sure, Adam had been on radio before, but coming from such a blue collar, non-technical background to a digital format is quite a change.  Adam isn’t the savviest user of technology and was literally swinging a hammer 20 years ago, but still went all-in on a semi-proven new media technology.

  What I Learned: Embracing different venues outside of your core proficiency can pay off.

  

• Utilize Your Strengths

  As mentioned earlier, Adam is a former construction worker and is still quite blue collar at heart.  Some of his hobbies include working on cars and rehabbing homes.  Adam has now turned his knowledge of these topics into spin-off shows.  He created a podcast about cars called “CarCast” that topped iTunes when it launched.  Even more recently, he created a podcast about home improvement called “Ace On The House.”  These different venues will provide advertisers segmented opportunities for advertisements (he has already started running ads for Microsoft Sync). 

  What I Learned: Use your knowledge to create quality niche content.  If you are really knowledgeable in specific areas, utilize that knowledge to help your audience

• Don’t Give Up

  Adam was good at radio and he knew it.  Unfortunately, his employer changed strategies and he was left without a job.  Instead of quitting and getting paid to sit on his couch until his contract ended, he did something about it, and has set himself up quite well for bringing in significant income down the road.

  What I Learned: Don’t stop when someone turns you down if you believe in what you have.

• Leverage Your Assets

  Seeing that he built up a quality audience and network and found success in getting users to listen to his podcast, Adam just launched a new podcasting network, “ACE Broadcasting.”  He just launched a new sports podcast, “Spider and the Henchman,” which jumped into the top 10 most popular podcasts in the first week:

  

  What I Learned: If you are good at something, harness that momentum and use it to build your business.

So even though Adam and his podcast might seem a bit juvenile to some, the strategies that he is using are outstanding and can be used by all of us in our marketing and business initiatives.  I have really learned quite a bit from watching the podcast grow, and hope that you can take some things away from this as well.

468113 Commentshttp://www.10e20.com/blog/2009/12/21/what-the-adam-carolla-podcast-can-teach-you-about-marketing/What+the+Adam+Carolla+Podcast+Can+Teach+You+About+Marketing2009-12-21+21%3A06%3A01Greg+Finn

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Can you believe we are already in the last month of 2009?  We are here to help make it a good one by sharing the linkbait wealth  and giving you all some topics to chew on for this Holiday season.   By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction with your content!  Here are some topics that are going to be hot this December!

• Best/Worst of the Year and Year in Review
  What exactly happened in 2009?  What was good?  What was bad?  These are stories that will always be social media gold this time of year.  Just get in and get your content out early as it gets pretty congested in the last few weeks of the year.
• Avatar
  This movie was big last month and is going to be even bigger this month.  With the storyline & graphics, this is much more than an average movie and should be the talk of the social sphere for a long while so get your content created now!
• 2009 Economic Outlook
  This year has been up and down economically and any breakdowns or insight into 2010 will shape up would perform across the board socially.
• College Football
  This is the hottest time of the year for college football, especially with some of the BCS drama that could unfold in the coming weeks.
• 2010 Predictions
  If you have expert knowledge in a specific area crafting your predictions up for the new year is great content and should make noise in social communities.
• Holiday Happenings
  A good deal of  holiday articles have been created already, but interesting holiday lights, shopping experiences or sales information still have a great chance of getting hot!
• Sherlock Homes
  Robert Downey Jr. is one of the most popular actors going, and this Guy Richtie adaptation of the popular character is sure to be huge this month.  What other characters have been brought back?  How well does this compare to originals? There are plenty of ideas to parlay this with for sure.
• News Years Eve
  Parlaying lists and content with New Years celebrations and festivities is a surefire winner year after new year.
• The Decade in Review
  Not only is it the end of the year, it’s also the end of the 00’s!  What were the best items of the decade? The worst? The possibilities are endless!

Have any other hot topics for the month of  December?  Feel free to share examples below!

…and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.

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While I attended Pubcon last week, I had a chance to catch the “Twitter Landscape – Hot Topics and Trends” panel. It was one of the first Twitter panels in a very heavy Twitter lineup. The session had some great speakers (including 10e20 bossman Chris Winfield) and ended up with a really big turnout!  I took some notes from the session and wanted to share them on the blog. Here you go!

First up was Warren Witlock, who wrote the book “Twitter Revolution.”  His presentation was titled “the Secret to Selling Stuff on Twitter.”  Yet he let us in on a secret: The key to selling stuff on Twitter is to not try to sell stuff on Twitter.  There are a few easy steps to doing well with Twitter. They are:

Step 1: Listen

The key is to listen and read what people are saying.  While Twitter might not be around in 5 years, the effect of the revolution will be.  We will be communicating differently and those that listen will prosper.

Step 2: Love

Let someone know you care  Don’t be too promotional – the message needs to be genuine for it to be effective.

At the end of the day, social media can grow 100x what it is today.  It is worth the time to put in the effort and do it right.

Warren said that PeopleBrowsr was a good tool to use and you should probably check it out.

Next up was Dan Zarrella from HubSpot.  Dan wrote an article about the Science of Retweets and this presentation is about that article.  He started by dropping some retweet knowledge.  3% of all tweets are retweets and over 60% of retweets have links in them. The URL shorteners can have a big affect on the “retweetability.’ From what he has seen, Bit.ly works the best.

The top keyword for retweets is “you,” followed closely by “Please” and “Retweet” as 2^nd and 3^rd respectively.  The least retweetable words are descriptions of what people are doing.  Smarter comments and saying something new tend to get retweeted a bit more.  Nouns are also great for retweets, as tweets about things are highly shareable.  Obviously, news is also a great topic for retweets.

For more information, you can download his entire report.

Next up was Chris Winfield (Disclaimer – this is my boss) from the one and only 10e20. For him, Twitter is about asking questions.  To Chris it is just a tool for communication.  What exactly is “pulling a Winfield”?  It is using questions as tools to help accomplish tasks. Twitter wrote a blog post for him.  Twitter did a presentation for him at SES Toronto (275 answers in 90 minutes!).  Twitter questions can do a lot of things and are quite powerful.  Current example – he used a question about Pubcon to find out who would be at the conference, then made a Twitter list with the answers to track his Pubcon friends.

Don’t just make it all about business; help build your relationships.  Chris shared a great story about how USA Today did a full story on Michael Dorausch because of Twitter.

Some tips for asking questions on Twitter:

• Use mystery for your tweets
• Ask qualified questions that people can answer
• Don’t make it all about business
• Respond to answers – make it a two-way communication

How can asking questions help your business?

• Conduct polls to learn more about customers, or send people to polls on your site (PollDaddy and Twtpoll are some nice tools)
• Poll the masses — 10e20 accomplished some important tasks based off of suggestions
• Actually converse with your audience.  By monitoring his conversations, Chris landed a large Fortune 100 client.

Next was Kate Morris, freelance search marketer from Austin, Texas.  Kate took a look at the landscape as a whole.  A lot of things have changed over the past few months.  RIM is developing a Native Blackberry Twitter app – businesses are getting involved and embracing this communication.  Twitter is changing the way people build things.  Motorola is making a phone that has instant access to Twitter and Facebook. .

What does this mean to you?  To sum it up, three things:  Marketing, Brand Development & Word of Mouth Influence.  Twitter is huge for these, and these are so important to your business.  Also, customer service is really important and that is where the power of Twitter is really prevalent.

Overall, this was a well rounded panel that got a great response from the audience and had a solid Q and A to follow.  Great job all!

44263 Commentshttp://www.10e20.com/blog/2009/11/20/pubcon-2009-recap-twitter-landscape-hot-topics-and-trends/PubCon+2009+Recap%3A+Twitter+Landscape+-+Hot+Topics+and+Trends2009-11-20+21%3A47%3A05Greg+Finn

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Need easy ideas for linkbait? Want to get all seasonal on it?  Well we have a  helpful list to get your pre-winter creative juices flowing!  By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction.  November is jam-packed with possibilities, including the following:

• Thanksgiving
  Pilgrims, Maize and Native Americans – oh my!  Everyone loves some good T-giving linkbait so talk about the worst foods, what really happened on that first Thanksgiving, or anything related.  Just get this in early as it will be saturated on the week of the 22nd!
• Twilight: New Moon
  This is some movie that is based on popular books about werewolves or Vvmpires or something.  It will be huge – I have no other advice than that
• MMA
  Strikeforce is going all in on a primetime deal with the world’s best fighter, Fedor Emelianenko, airing on CBS.  How will it work?  Could it fail, and if so, why?  Can MMA be a primetime event?
• 2012
  Who doesn’t love a good disaster movie?  Talk about the flaws, what could be true or any other aspect of the world ending.  As long as the world doesn’t actually end, you will have a lot of success.
• NBA
  The season just opened at the very end of October, and this is one of those rare times where the NBA is relevant.  How are the rookies doing? Are Shaq and Kobe ok?  There is a lot out there so get some early season jabs in and use professional hoops to give you a hand!
• Motorola Droid
  The best Andoid phone yet launches this week on Verizon.  They use creative ads for promotion and the phone has some cool new features.

• Winter
  While this sounds dumb, there are a lot of opportunities that you can create around this upcoming season.  This can be tied into virtually any niche, from how to prep your house/garden for the cold to winter essentials for the family.  The coming cold is a great opportunity for hot content!
• V
  This is a TV show that is new on ABC and features aliens as “visitors.”  Could this really happen?  Do aliens exist?  If so, would 29 ships hover over major cities?  What are the best alien moments in movies/television?  This series might be short-lived, but I think it can help you out while it does.
• Elections
  While voting just wrapped up, the results are a great opportunity for content.  Take a look at the closest voting, surprises and the underdogs that won.
• Avatar
  This is going to be the biggest movie of 2009 and contains a variety of topics from the technology of the special effects to the social and cultural implications of the plot.  December will be packed with Avatar stories, so do yourself a favor and get in early.
• Christmas
  Sound early?  It’s not.  If you have “best buy lists” or top gifts, the time is NOW.  In December those lists get too saturated, so your best option for prime visibility is as soon as possible (and it will have a much longer shelf life).

Have any other hot topics for the month of November?  Feel free to share examples below!

…and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.

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Last week I wrote an article over at Search Engine Land that addressed a number of concerns that I have heard from users who have Pages that are not showing up in Facebook Search.   The article breaks down how exactly you can get your page to show up in the search with 8 different tips and tricks.  Here is a high level overview of them:

1. Use your brand for your Facebook page name
2. Build your following
3. Create a branded Facebook username
4. Create fresh content regularly
5. Leverage domain equity to boost Facebook pages in SERPs
6. Advertise on branded “interests”
7. Fill in all information about your brand/company
8. Spend a little time optimizing your site for Bing

Want the skinny on each point? Head on over to Search Engine Land and check out the article: 8 Tips For Getting Your Fan Page Found In Facebook Search

40386 Commentshttp://www.10e20.com/blog/2009/10/19/how-to-get-your-fan-page-found-in-facebook-search/How+to+Get+Your+Fan+Page+Found+in+Facebook+Search2009-10-19+22%3A01%3A35Greg+Finn

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