Author Archive for Greg Finn
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The 5 Different Forms of Social Media News MomentumOct 14 2008 | Social Media Marketing |
Social media success is built around momentum. This driving force can come in many different formats and can be harnessed (or created) in a variety of fashions. In my experience participating in social media, the momentum behind the stories is much more important than the “hook” or actual content of the story. But how can this “momentum” work for you? Here is a breakdown of the different types of momentum in social media today:
Uncontrollable Momentum
These types of momentum cannot be artificially created, only harnessed to make a story popular on social bookmarking sites.
1) Hot Topic Stories
Fresh stories that are relevant to a current hot topic naturally gain momentum by adding more information or knowledge on that topic. Since users are actively looking for information on this fresh topic, the subject itself will build momentum with no additional work required. This is the most natural form of momentum that a story can accrue as it will attract a variety of different users who are genuinely interested in the topic at hand. For even more on this topic, see our current events and social media post.
11 Comments » - Posted in Social Media Marketing by Greg Finn
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You Might Be A Digg Spammer If…Aug 22 2008 | Social Networks |
There are many reasons the Digg Community may perceive you negatively, or worse yet, consider you a filthy social media spammer. If you take part in the majority of these activities you probably aren’t seen as a positive social media maven as you may have hoped. Instead your actions depict you as a whiney and needy nuisance.
You might be a Digg Spammer If:
1. Your only shot at glory is to slightly rip of a top digger’s icon so you might get a few extra diggs
2. Your icon is a busty woman, but you are an out of shape male
3. You have over 400 “friends”
4. You only shout with one of these sayings: “shouting for a friend,” “sharing for a friend,” or “for a friend”
35 Comments » - Posted in Social Networks by Greg Finn
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The Ultimate Guide To Decoding Digg SpeakJul 17 2008 | Social Networks |
R U a Digg n00b that gets pwned by 1337 Digg Commenters? Well RTFM so teh next time ur comment won’t be an EPIC FAIL!
On Digg, having something to say is only half the battle, knowing how to say it is the other half. This guides you to dissect the jargon, people and memes used in comments on a daily basis. Each section is broken down in detail to help you boost your Digg cred the next time that you leave a comment.
3G - Third Generation of mobile phone standards and technology
AMD - Advanced Micro Devices (mainly a CPU competitor to Intel)
API - Application Programming Interface
APOD – Astronomy Picture of the Day (link)
BS – Bullsh*t
CCTV - Closed-circuit television (UK public surveillance)
CCFL - Cold Cathode Fluorescent Lamps (Modern light bulb that uses a fraction of the electricity of regular light bulb)
33 Comments » - Posted in Social Networks by Greg Finn
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Beyond ‘Breaking’: How To Maximize Current Events For Social MediaJun 25 2008 | Social Media Marketing |
Fresh news is a fundamental element of social media and can be used in a variety of different ways to one’s advantage.
Across virtually every social network site, users scramble to be the first to break a news story. Inevitably, this leads to hundreds of duplicate story submissions and ends with one winner amongst hundreds of losers. But even if you weren’t the Woodward & Bernstein who successfully broke the story, there’s still hope. Remember, the story isn’t over once the news breaks; indeed, in many cases, it’s just beginning.
Taking a step back, a story that is ‘breaking news’ material is news for many different reasons. Every popular news event has multiple angles and subplots that make the story newsworthy for different individuals. For instance, the Boston Celtics recently beat the L.A. Lakers in the 2008 NBA Finals. Why is this news?
