When: Friday, March 12 at 02:00 PM
Where: Hilton D
Who Will Be There? Hopefully YOU!

Check out the full session information here.
Follow me on Twitter for lots of updates right here.

Greg and I will each be speaking on a panel on Day 2’s ‘Social Media Track’. We’re going to bring some secrets and some simple things that you can do to help succeed more in social media marketing – so you won’t want to miss either session!

Greg is up first on at 1:30pm (March 3rd) on this panel:

Free Ways To Market On Facebook:

Your Facebook pages – your wall, groups and fan pages — are a parallel universe to your public web pages. Just as you implement search engine optimization tactics to improve web page rankings, Facebook features many opportunities to enhance your visibility. Viral distribution via Facebook’s social tools is an example, but there are many, many others. Expert SEOs on this panel will share field-proven tactics that reveal how to leverage the power of Facebook.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Q&A Moderator: Will Scott, President, Search Influence

Speakers:
Greg Finn, Director of Internet Marketing, 10e20
Jon Fougner, Associate, Ads Product Marketing, Facebook
Bill Parkes, EVP / Chief Digital Officer, nFusion
Tony Wright, CEO/Founder, WrightIMC

I will then be speaking at 4:45pm (March 3rd) on this excellent session:

60 Minutes Per Day For Social Media Success:

Got a small staff? Just don’t have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day — or less! Tools and techniques to keep you from feeling swamped in the social media quagmire.

Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide

Q&A Moderator: Will Scott, President, Search Influence

Speakers:
Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide
Matt Siltala, President, Dream Systems Media
Chris Winfield, President, 10e20

I hope to see you at BOTH sessions, you’ll be glad you made it.

A couple of other quick notes.

• If you aren’t able to attend the show this year, I would highly recommend following Lisa Barone’s coverage on Outspoken Media, it’s simply excellent. I usually wind up missing most sessions due to meetings so she even keeps me up to date.
• As always, mention this post to me and I’ll buy you a drink of your choice

Have a great week!

Starting on March 2nd and going through March 4th – search, social media, affiliate & just about everyone else in our industry will be invading Santa Clara for SMX West 2010.  Greg and I will be heading out there to speak on a couple of really good panels.  We’re both going to be presenting on Day 2 (March 3rd) on the social media marketing track.  First up will be Greg dropping some serious Facebook marketing knowledge on this panel:

• Panel: Free Ways To Market On Facebook
• Date/Time: March 3rd at 1:30pm PST
• Description: Your Facebook pages – your wall, groups and fan pages — are a parallel universe to your public web pages. Just as you implement search engine optimization tactics to improve web page rankings, Facebook features many opportunities to enhance your visibility. Viral distribution via Facebook’s social tools is an example, but there are many, many others. Expert SEOs on this panel will share field-proven tactics that reveal how to leverage the power of Facebook.
• Panelists: Greg will be joined byJon Fougner (Facebook), Bill Parkes (nFusion), Tony Wright (WrightIMC) and the panel will be moderated by the conference chair, Danny Sullivan.

I have personally known Stephanie for many years and I have watched her grow in her understanding and love for all things social media. She has helped conceptualize, implement and execute successful social media programs for some of the biggest brands in the world.  She will now bring her knowledge, experience and enthusiasm to 10e20 & our clients.

Stephanie comes to us from Morpheus Media, where she worked directly with clients such as Louis Vuitton, DKNY, Lord & Taylor, Diane Von Furstenberg, Vichy, Thomas Pink, eLuxury & Belvedere Vodka on their social media initiatives.

Aside from working with our clients to get them even better results, Stephanie will also be contributing here on the 10e20 blog, on Twitter and in our upcoming newsletter.

Want to learn more about Stephanie or connect her with in the meantime?

• Check out this great interview Julie Joyce did with her
• Check out some of her SMM posts on the SEO Chicks blog
• Connect with her on Twitter — @frozen2late
• Connect with her on LinkedIn
• Send her a message here

Or join me in welcoming her to the 10e20 team and into your RSS & Twitter streams in the comments below!

What do you want to accomplish in 2010?  What will you change in 2010 and beyond?  What are the changes that you want to see in our industry?

For me:

• I will change my working habits.  I won’t get distracted by stuff that has no real impact on my life (gossip, celebrity news, negativity in general).  If it doesn’t help me, my family or my company grow in some way – I am going to try to avoid it like the plague.
• I won’t get consumed with ‘what ifs’.  I am a pretty good decision maker but I find myself worrying about ‘what ifs’ a lot (both for past and future decisions).  This doesn’t do me or anyone around me any good.
• Go to 5 conferences that I have never been to before.  I think it’s important to constantly expand my network and experiences.

For 10e20:

• A renewed focus on complete marketing packages for our clients.  I have never been a big believer that a company only needs this type of marketing or that type.  But I think we can do a better job of educating our clients when we think other programs will work for them.
• Sharing more behind the scenes stuff.  A lot goes on with our company and I try to share a lot of this with young entrepreneuers and friends.  But I think it would be good to give more people a look into our company.  This should also coincide with finally launching our newsletter….

For our industry:

• I would like to see a lot of the  infighting stop.  I see it in both the search and social media worlds.  It seems that as our means of communication have improved so has our ability to attack one another.  I’d like to see more collaboration and less tearing down.  This isn’t to say that we should ignore something when it’s wrong….
• I’d love to have better tracking and analytics.  One package that could really do it all.  Maybe this is something for me….

What do you want to change? I’d love to hear your own goals and ‘wish lists’ for 2010 & beyond in the comments.

At the end of the day, I’d like to wish you a very Happy New Year from me and everyone at 10e20.

10e20 Session Schedule

Here’s a quick look at our session schedule for the week:

I will be speaking on the first session of the first day (it starts at 10am and is in Salon C – be there!

Twitter Landscape – Hot Topics and Trends

Date: 11/10/09 (Tuesday)
Time: 10am
Location: Salon C

Twitter is the trending topic. Find out more about the state of the tweetscape and where things are headed. We’ll take a look at where Twitter is and where it’s headed. If your strategy doesn’t include Twitter, your marketing campaign is incomplete.

This session is moderated by Krista Neher and will also have Warren Whitlock, Dan Zarrella & Kate Morris dropping their Twitter knowledge.

On Wednesday I will be moderating (with the help of Greg Finn on Q&A) a really cool session called:

Social Media & Press Relations
Date: 11/11/09 (Wednesday)
Time: 1:30pm
Location: Salon C

The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, who is cleared to tweet, and what about Facebook? Should my company be worried if our CEO puts a new resume on LinkedIn?

We have some great speakers for this one, such as Guillaume Bouchard, Pat Strader, Giovanni Gallucci & Joanna Lord.

Then our very own Rebecca Kelley has a great presentation lined up for this session on Day 2:

Going For the Gold – Optimizing for the Social Media Pay Day
Date: 10/11/09 (Wednesday)
Time: 2:55pm
Location: Salon C

This session will discuss the latest ways to engage social media and prove that it is a viable revenue source.

This session will be moderated by Dixon Jones and Rebecca will be joined by Big Dave Snyder, Jay Berkowitz, and Reem Abeidoh.

Networking & Having Fun

The majority of my time at Pubcon will be spent meeting with people.  I already have a ton of meetings setup (hint – use your social networks ahead of time to put the word out and start setting up meetings).  Another big event that will be going on is…

dk’s Super Happy Funland in Vegas

Actually, I’m not sure what he’s actually calling his week of events, but that’s what they will equal.  Check out the whole lineup on Puropose Inc.  The main event that will cap it off is his now famous Texas Hold ‘Em Poker Tournament which takes place starting at 8pm at the Mirage Hotel.  If you want to be a part of it, check out this post here.

We hope to see you there!  As always, mention this post to me and I’ll buy you a drink of your choice!

Also, be sure to follow @10e20on Twitter here.

dk’s ThinkTank 2009 (San Diego, USA * September 16th – 20th)

Next Wednesday, I will be heading out to San Diego to attend and lead a discussion on social media at ThinkTank.  This is the second year that Dr. David Klien (aka ‘dk’) and the folks at Purpose Inc are putting on this show and I am extremely excited.  Last year’s event was amazing and I wound up meeting many tremendous people (some who became friends, some who became business partners) and learned a lot.

I am pretty sure the event is sold out but you can email dk (at) purposeinc (dot) com to find out more.

IMC Vancouver 2009 (Vancouver, Canada * September 16th – 18th)

IMC Vancouver is “the No 1 Marketing Conference in Canada that will teach you how to improve your online revenue.”  This year the IMC conference features speakers from the largest and most influential websites today: Google, Yahoo, Linkedin & Facebook, plus 10e20’s Rebecca Kelley.  She will be doing a panel called Search Engine Optimization in a Real-Time World.  She’s also leading an SEO workshop and will be working with attendees on SEO essentials and SEO copywriting and is happy to field any social media and linkbait questions.   If you’re interested in attending and haven’t booked yet, use the code imc-speaker to get 20% off the registration fee.

SEOktoberfest (Munich, Germany * September 22nd – 24th)

My friend Marcus Tandler invited me to come as an expert to the second annual SEOktoberfest which takes place during Oktoberfest (surprising, no?) in Munich.  Supposedly the ticket price was 5.000 euros, and the 15 tickets were sold out after only 20 minutes!  I am really looking forward to this event.  The other experts who will be there include:

• Todd Malicoat
• Bob Rains
• Johannes Beus
• Brent Csutoras
• Sickness
• RSnake
• Greg Boser
• Barbara Boser
• Todd Friesen
• Marcus Tandler
• Quadszilla
• Frank Watson

They also are auctoning off the last ticket and all proceeds will benefit the Amazonica Project.

If you’re going to be at any of these events (or want to mention any others), please let me know below.

Hey everyone!  Things have been busy here at 10e20 as you may have seen.  In case you missed it, Rebecca Kelley from SEOmoz fame joined us last week and will be blogging away on the 10e20 blog, so make sure to catch all of her posts (and subscribe to our RSS while you are at it!).

We have also launched our new @10e20 Twitter account so that you can gather search and social media news 140 characters at a time!  But not only can we be found digitally, we will be speaking and attending a variety of conferences this summer.  Here is a master list of where you can find our team in the coming weeks!

Affiliate Summit East – August 9-11, 2009 * NYC

This will be my first time speaking at Affiliate Summit East and I will be on an All-Star filled panel, “Social Media Marketing for Affiliates.”  Neil Patel, Brent Csutoras and Todd Malicoat will be joining me on this session, and it is sure to be a huge hit.

Search Engine Strategies San Jose – August 10-14 * San Jose

Both Rebecca Kelley and Greg Finn will be attending this show, so make sure to find them and say hi (mention this blog post and they’ll buy you a drink of your choice ).  Greg will be speaking on the panel “Igniting Viral Campaigns: Leveraging Consumer-Generated Content” and is sure to have a can’t miss presentation.  Rebecca will be covering the conference all week and has lots of cool stuff planned for the blog.  Be on the lookout for these two all week so make sure to introduce yourself if  you spot them in the wild!

As always, one of the can’t miss events of the conference is the IM Charity Party that will be Wednesday the 12^th at 8pm til midnight.  A $50 donation can get you into the party and give you access to the open bar for 4 hours, so get a buzz while helping out charity – you can’t go wrong!  Buy a ticket online and make sure you save your spot for this must-attend event.

If you’re going to be at either show, please drop a comment below and let us know so we can meet up with you.  Or connect with me, Greg or Rebecca on Twitter (and don’t forget about @10e20).

I am really excited to announce the newest addition to our team, Rebecca Kelley, 10e20’s new Director of Social Media.

Chances are quite good that you know the name Rebecca Kelley. She is one of the most prolific and popular bloggers in the Internet marketing arena. Following her 3+ years of stellar work on the SEOmoz blog and many other places, Rebecca has joined 10e20.

Danielle and I have known Rebecca for many years and count her as a close friend. When the opportunity arose to work with her, we couldn’t pass the chance up.

But Chris, what can ‘I’ look forward to?

More blog posts! Rebecca will be running the 10e20 blog by setting the editorial calendar and also blogging very regularly here. So if you haven’t subscribed to our RSS feed yet, now would be a good time.

More great content! If you’re a current client of 10e20 (or a prospective one), you can look forward to working with Rebecca for some amazing ideas and viral content.

A 10e20 newsletter and more… Later this month we will be launching a 10e20 newsletter which will have exclusive content. Stay tuned for details.

Plus 70% more snark!

In the meantime, want to connect with Rebecca?

* Catch up with her in person at the upcoming SES San Jose conference on August 10th – 14th.

* You can follow her on Twitter here.

* Send her a message.

* Or join me in welcoming Rebecca to 10e20 by leaving a comment below.

Oh yeah, and don’t forget to subscribe to that 10e20 RSS feed, it will definitely be worth it…

1. Business

Tip’d – Finance

Feed The Bull – Investing

Motley Fool Caps – Small Cap Investing

Value Investing News – Investing

Pfbuzz – Personal Finance

Real Estate Voices – Real Estate

Sphinn – Internet Marketing

Killer Startups – New Biz

2. Products & Commerce

Dealspl.us – Deals

iliketotallyloveit – Cool Products

Dealigg – Deals

ThisNext – Recommended Products

3. Sports/Leisure

ArmchairGM – General Sports

BallHype – General Sports

Yardbarker – General Sports

AutoSpies – Auto

N4G – Gaming News

4. Art & Design

Design Float – Design

PhotographyVoter – Photography

Pixel Groovy – Design Tuts

Design Bump – Design

5. Programming

DZone – Programming

dotNet Kicks – .NET Programming

Tweako – Computing

6. Entertainment/Celebrity

ShowHype – Celebrity News

VideoSift – Unique Videos

Linkinn – Entertaining Media

WeHeartGossip – Celeb News

Plime – General Entertainment

7. Women’s News & Style

Kirtsy – Women’s News

Stylehive – Style Bookmarking

Chictini – Woman’s Style

8. Environment

Care2 – Better World

EcoURLS – Environment

Mind Body Green – Green Living

There have been excellent similar lists like this but these are the ones I like and think are worth your time. For more about my process behind finding sites like this – check out this Search Engine Land article I wrote last year How To Identify & Target The Right Niche Social Media Sites.

Do you have a good niche social media news site that I missed? Or have experiences with any of the ones above? Please let me know your thoughts in the comments. And while you’re at it, why not follow me on Twitter?