Author Archive for Chris Winfield
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SES San Jose: Viral Marketing and Partying for GoodAug 15 2008 | Conferences |
On Monday, I’ll be presenting at Search Engine Strategies San Jose on Igniting Viral Campaigns:
In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.
I’m going to focus on an overview of social media marketing and especially how you can leverage social media news & bookmarking sites to make your campaigns take off. The sessions is aimed at small to mid-sized business owners and is a must attend for anyone doing viral marketing. If you’re going to be at SES - I’d really suggest making it to this 11:15am session on Monday morning. I’ll also be joined by Jennifer Laycock, Justilien Gaspard, Fionn Downhill and it will all be moderated by Andrew Goodman.
4 Comments » - Posted in Conferences by Chris Winfield
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Twitter: Ultimate Time Waster or Great Tool?Jun 18 2008 | Social Media Marketing, Social Networks |
Yesterday I presented at SES Toronto along with Lee Odden and Dave Snyder on a panel called ‘Twitter: Ultimate Time Waster, or Great Tool?’ I figured that in order to show how Twitter actually works - it would be best to use Twitter to do it. Here’s the results of the experiment and an extended version of my presentation. Also if you’re on Twitter and would like to follow me - here’s my profile: http://twitter.com/chriswinfield
The Best Way to Learn about Twitter is to Have Twitter Do My Presentation
- Started at 4:45pm EST
- No pre-planning or promotion around it at all
- Final question was asked at 6:04pm EST
- Over 275 answers in less than 90 minutes
31 Comments » - Posted in Social Media Marketing, Social Networks by Chris Winfield
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Speaking Schedule for June: Millennial Financial, DM Days & SES TorontoJun 06 2008 | Conferences |
I just got back from the excellent SMX Advanced show in Seattle. Danny and the whole Third Door Media team did another excellent job of putting on a first-rate conference.
Over the next two weeks, I will speaking at three different conferences. The nice thing is that each of the conferences will have a completely different audience to reach. Here’s a quick rundown:
Millennial Financial Services Forum [June 9th] — I will be speaking alone on a panel called Authenticity is the Key to Providing Value/Social Media Marketing:
The importance of an authentic marketing campaign is dire to attracting these Millennials. This session will guide you through the advantages of social marketing networks and social news sites and how to truly reach to reach GenY (or social media/news digg.com). This is your one opportunity to gain a client for life, regardless of their account balances right now. Don’t miss it!
2 Comments » - Posted in Conferences by Chris Winfield
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Chris Winfield in USA Today: ‘AOL-Yahoo combo wouldn’t change much for users’Apr 15 2008 | Press |
Last week I was featured in a USA Today article about the craziness that continues to swhirl around Yahoo. Will it be AOL? Will it be Microsoft? Will Rupert jump in? Jeff Graham wrote an interesting article about what a combined AOL-Yahoo company would be like for users. Personally I feel that a Microsoft-Yahoo combination makes more sense (and this was reflected in my comments):
AOL and Yahoo “are shells of their former selves,” says Chris Winfield, president of New York-based 10e20, which helps companies with their search-advertising campaigns. “I don’t see how combining them makes either stronger.”
and then later:
MySpace has a rich $900 million deal for Google to provide search ads on its site. Put MySpace with Microsoft and say goodbye to the Google deal, says Winfield.
“Microsoft-and-Yahoo is the only legitimate shot at a real competitor,” he adds. “Microsoft has the drive to compete. The same can’t be said about (AOL owner) Time Warner.”
3 Comments » - Posted in Press by Chris Winfield
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My April Speaking ScheduleApr 08 2008 | Announcements, Conferences |
Here’s a quick run-down on where I’ll be speaking during April. One thing that I have tried to do is vary events up a bit so that I can come in contact with all kinds of different people from different industries. Here’s a look at April:
SEO Class. This Friday (April 11th) I will be helping out Jim Boykin with his SEO Class. This is the first one since Jim took it over and brought it under the umbrella of his Internet Marketing Ninjas program and features some amazing presenters. I’ll be presenting on social media marketing tactics and attendees will also get to learn from Michael Gray, Greg Niland, Ted Ulle (tedster), Kim Krause-Berg, Barry Schwartz and of course - Jim Boykin. I think it’s pretty much sold out but if you really want to go, email me (cwinfield [at] 10e20.com) and I’ll see what I can do.
1 Comment » - Posted in Announcements, Conferences by Chris Winfield
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Time to Catch UpApr 07 2008 | Announcements, Press |
You know the old saying about the cobbler’s children’s shoes? Well unfortunately our blog has become the children in that analogy. We’ve been so busy kicking out amazing campaigns for our clients that it’s been hard to keep up with our writing. And we also didn’t want to fall into that trap of just writing for the sake of writing. Or rehashing a bunch of things that have been said over and over again. So it’s time to catch up on some stuff that has been happening and make a pinky swear to getting the 10e20 blog content flowing strong again….
Search Engine Strategies New York. Last month I had the pleasure of presenting at SES NY. I spoke on a panel called Social Media Marketing - What is it and What is it Good For? with people from Yahoo!, IBM, Comedy Central, Ogilvy and BlogHer. My presentation focused on three of my favorite social networks (Digg, del.icio.us, StumbleUpon) and how to leverage them effectively for your business (with three case studies for each network).
3 Comments » - Posted in Announcements, Press by Chris Winfield
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Chris Winfield in Newsday: ‘Yahoo-Microsoft merger could benefit Web users’ |
Last week I spoke to Richard Dalton from Newsday and gave him my thoughts on Microsoft and Yahoo coming together for a story he was doing. The article ran in today’s paper and can be seen here. Here are my thoughts from the piece:
Chris Winfield, president of 10e20, an Internet marketing company based in Fleetwood, agreed that neither Microsoft nor Yahoo can effectively compete individually against Google.
Microsoft’s search capability is a few year’s behind Google’s, while Yahoo’s search engine is good but lags Google’s as well, he said.
“Personally, I would much rather have two really strong options than just one really good option and then two OK ones.”
Rich ends the article with the most recent news about Yahoo! turning Microsoft down (for now): Even though Yahoo’s board has rejected Microsoft’s initial offer, some experts believe Microsoft will inevitably work out a deal to obtain the company and then deal with an issue the software giant is familiar with antitrust.
No Comments » - Posted in Microsoft, Press, Yahoo! by Chris Winfield
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More Public Relations Secrets With ShoemoneyFeb 07 2008 | Press |
On Tuesday, I did my friend Shoemoney’s show on WebmasterRadio. We talked about how to get started with public relations, how to create a “USP” and most importantly how to become a great resource for reporters.
Check out Jeremy’s post here or listen to the full podcast below. And be sure to tune in to Shoe’s show every Tuesday at 6pm EST on WebmasterRadio (it’s always entertaining and informative).
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6 Comments » - Posted in Press by Chris Winfield
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Bummed About the Golden Globes? SEMMYS to the Rescue! |
The awards season has been a bust due to the writer’s strike and has left many people searching for a fun alternative. In direct response to this void in the marketplace, Matt McGee has created The SEMMYS:
The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing industry. Search Engine Marketing (SEM) has grown to include a variety of disciplines, including blogging, social media, reputation management, and more. The SEMMYS attempt to include all these elements into one awards event. We hope the SEMMYS serve as a complement to the excellent existing awards which honor blogs and bloggers.
I am judging two categories Google (along with Lisa Barone and Rand Fishkin) and LOL Funny! (along with Vanessa Fox). There are a ton of great nominees in both of these categories which will make it a tough job to be sure.
3 Comments » - Posted in Blogging, Coverage by Chris Winfield
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Social Media Made Easy with 10 Simple StepsJan 09 2008 | Social Networks |
Over the holidays I spoke to lots of different people who told me that they want to get more involved in social media in 2008. My first question to them was always: Why? Do you want to get involved because it seems like it’s THE hot thing right now? Or do you want to help your company or clients grow? You need to have goals in mind and focus on the end result in order to be successful.
Social media can be very complex and involved but it can also be broken down into very simple and actionable steps. These steps can have an immediate impact on your businesses bottom line. And that’s what it’s all about.
