It’s the last day of the year. Actually the last day of the decade. This post is a bit different than what you normally see on 10e20 (and definitely a lot shorter) but please bear with me 
What do you want to accomplish in 2010? What will you change in 2010 and beyond? What are the changes that you want to see in our industry?
For me:
- I will change my working habits. I won’t get distracted by stuff that has no real impact on my life (gossip, celebrity news, negativity in general). If it doesn’t help me, my family or my company grow in some way – I am going to try to avoid it like the plague.
- I won’t get consumed with ‘what ifs’. I am a pretty good decision maker but I find myself worrying about ‘what ifs’ a lot (both for past and future decisions). This doesn’t do me or anyone around me any good.
- Go to 5 conferences that I have never been to before. I think it’s important to constantly expand my network and experiences.
For 10e20:
- A renewed focus on complete marketing packages for our clients. I have never been a big believer that a company only needs this type of marketing or that type. But I think we can do a better job of educating our clients when we think other programs will work for them.
- Sharing more behind the scenes stuff. A lot goes on with our company and I try to share a lot of this with young entrepreneuers and friends. But I think it would be good to give more people a look into our company. This should also coincide with finally launching our newsletter….
For our industry:
- I would like to see a lot of the infighting stop. I see it in both the search and social media worlds. It seems that as our means of communication have improved so has our ability to attack one another. I’d like to see more collaboration and less tearing down. This isn’t to say that we should ignore something when it’s wrong….
- I’d love to have better tracking and analytics. One package that could really do it all. Maybe this is something for me….
What do you want to change? I’d love to hear your own goals and ‘wish lists’ for 2010 & beyond in the comments.
At the end of the day, I’d like to wish you a very Happy New Year from me and everyone at 10e20.
Bookmark this post:
The Sting of Real-Time Product Feedback
Dec 30, 2009 by Rebecca Kelley | Reputation Management, TwitterDomino’s Pizza recently underwent a product overhaul after their pizza was ranked among the worst in a taste test (tied with Chuck E. Cheese — ouch). Their new recipe boasts a new garlic crust, 100% mozzarella cheese with a hint of provolone, and a “sauce that’s boss.” The company even set up a micro-site called PizzaTurnaround.com that showcases a blog about the new pizza, a “documentary,” and a Twitter stream along the right sidebar that displays customer feedback.
Okay, maybe that last part wasn’t such a good idea. Someone took a screenshot of the tweets that filtered in, and they weren’t all sunshiney praises about the great new recipe:
Victor’s written before about porn account avatars showing up in our site’s Twitter stream. It’s the main problem with displaying your mentions in a widget on your site — you can’t control what comes in. The Domino’s Twitter stream showcases this beautifully — some tweets just may be negative. While some of the tweets are positive, others aren’t painting the new pizza recipe in the most favorable light. But hey, that’s the trade-off of social media, right? Once you open up the lines of communication and create a two-way dialog, you lose a bit of control over what’s being said about your brand.
How did Domino’s handle the feedback? Well, see for yourself:
Hmmm, there seems to be a suspiciously high amount of positive comments about the #newpizza. What happened to the negative remarks? Did the feedback turn good on its own? Are people just coming around on the new recipe?
Not really. It seems as if Domino’s is starting to hand-pick the good tweets and weed out the bad ones. Check out search results for the hashtag #newpizza:
If you compare the real-time search results to the Twitter stream displayed on Domino’s micro-site, you’ll notice that a couple tweets are missing. The first one is from a woman who said that her friends started “projectile vomiting” upon trying the new pizza, while the second one calls Domino’s out for their “twitter feed failure” — presumably this user has also noticed the missing negative tweets.
This isn’t the best way to handle negative feedback, especially on the Internet. You can’t just delete a comment, alter a post or remove some tweets and think they’re gone for good and that nobody will notice (especially when, in Domino’s case, you can easily compare their stream to Twitter’s search tool). Encouraging real feedback from your users and then editing out the feedback you don’t like is a pretty strong indication that you’re not taking the feedback seriously.* You can’t run your company on the basis that everyone must love and agree with your product 100% of the time — that’s a recipe for failure (even if the sauce is boss).
In Domino’s case, they tried to have their garlic crusty pizza and eat it too. If you decide to get into social media and market your business and products on social networks, you have to acknowledge and accept the fact that you won’t be able to control what people say about you. If you can’t take the heat, you need to step away from the wood-fired pizza brick oven, so to speak. If Domino’s didn’t want to showcase negative comments about their new recipe, they shouldn’t have displayed the Twitter stream in the first place. You can’t just dive into the next big marketing trend and refuse to play by the trend’s rules. That’s not how social media works, and Domino’s showcased this pretty handily.
Postscript: Upon reading Tamar’s comment below, I agree that it was presumptuous of me to think that Domino’s isn’t taking the negative remarks seriously or considering them as feedback just because they’re filtering them out — that’s a mistake on my part. I also didn’t consider the fact that some content may be removed if it’s profane or offensive to users. However, there are still some tweets which don’t fall into either category that are being removed, and I think that’s a tactic they should reconsider.
Bookmark this post:
Kristy Bolsinger wrote a great post on her blog about a Seattle radio station’s foot-in-mouth Twitter incident. I’ve stolen (er, I mean “borrowed”) her screen capture and displayed it below:
Yikes. 107.7 isn’t extremist talk radio, it’s an alternative rock station. Regardless of the opinions of the person handling the Twitter account, he or she shouldn’t mix this sort of content into the corporate presence. When you think of 107.7, they probably don’t want you to associate them with politics or racism; rather, I’m guessing they’d prefer that you envision alternative rock, good music, fun DJs, etc.
Kristy mentioned in her post that the station blamed the tweet on a hack, which she doesn’t buy and I don’t either. Regardless of the excuse, however, there’s definitely a lesson to be learned from this situation. When managing your brand’s presence online, you need to separate your personal opinion from your company’s and instead adopt a corporate view/mentality. I don’t tweet about who I voted for from the 10e20 Twitter account because 10e20 isn’t about me and my political preferences, it’s about Internet marketing and business. Maybe the dude running the Nickelodeon Twitter account watched a really good porno the night before; that doesn’t mean he should tweet “Watched some epic pr0n last night!!1″ from the NickelodeonTV account. Just because Bob the Intern (or Jennifer the DJ, or whoever operates the account) has an opinion on racial profiling doesn’t mean he or she should share it from the 107.7 Twitter account s/he’s in charge of running — that sort of content should be reserved for one’s personal account, or, better yet, in-person interaction with family and friends (remember that? I vaguely do…).
It can be hard to make a corporate brand “personable” without being too opinionated, but that’s exactly what most brands need to do. Provide humanizing commentary (“We are really excited for the new year!”) and interact with your followers and fans, but avoid extreme opinions on sensitive subjects. That’s not to say a fashion brand can’t say that they think gaucho pants are horribly dated and that pink is this spring’s hot color. Opinions are great and encourage discussion and interaction when they’re relevant, appropriate and pertain to your industry, but when you’re managing your brand’s online reputation you need to know what not to say and when to stay out of a conversation. It’s better to stay silent and have no opinion than to butt in with a viewpoint that your customers may find surprising or offensive.
Obviously, there are exceptions to this rule. If your brand is successful because it’s controversial, having an extreme opinion is probably more favorable than being quiet. However, for most brands it’s wiser to pick vanilla at the Controversial Flavors store, as it’ll save them from a painful reputation management headache in the future.
Bookmark this post:
As 2009 rolls out and the new year comes in, we will see new ideas being born and some old ones leaving us. This is the circle of design life. What will be trendy in the new year? Why should it matter? 2010 doesn’t mean that all new trends in design will pop up; rather, it just might be that the current trends will slowly evolve. Here are some of my design predictions for the coming year.
Icons
In 2010 I feel we will be seeing more and more icons on the web. This icon craze is partly fueled by social media and the great need to have social media icons on websites. They’ll allow users to easily find things like RSS, Bookmarking, links to other social sites, etc. Icons shouldn’t need elaborate 3D modeling and rendering, unless they’re used for other media as well as the web, but I do see this as an evolving and growing trend.
However, tiny, pixelated and flat colored icons have always struck me as more efficient (think ATM machine, browser windows and your smart phone) and conventional to interface design.
Big Typography
I see typography being used even more as a design element in and of itself, especially big typography. There are so many great type foundries out there creating incredible fonts and giving away some freebies along the way. This way designers have much more access to great fonts now than ever in history.
Magazine Style Layout
The magazine style look for websites and blogs seems to be dominating. This allows the site or blog to be clean and simply designed, eye-catching enough with photo/imagery and splashes of color, and the ability to show off a lot of content on one page with little previews or teasers of the main content.
Less Realism, More Minimal
I see a lot less of the realistic trend in 2010, no more paperclips and notepad looking paper. This is is all fluff unless it relates to the content directly. Minimalism is more of the direction nowadays. I see 2010 as a year designers will stop following trends, because that is a trend in itself, and explore their own unique flavor that each designer posses. But… trends are trendy for a reason, and designers should be made aware of them. The point of conventions is that they work and people are familiar with them.
Maybe we won’t see so much in terms of new trends, but rather an evolution of the current trends. As with everything, in 2010 you can certainly expect the unexpected! What are some trends you see in design for 2010?
Bookmark this post:
From the entire crew at 10e20, we want to wish all of our colleagues, clients, blog readers, fans and friends a happy, healthy and safe holiday. Best wishes from our coast-to-coast team, from rainy Seattle to snowy New York. Thanks for making 2009 a spectacular year and for all of your business, blog mentions, retweets, links and smiles. See you next week!
The face of 10e20: another year older, another 7 dog years wiser
When do you stop creating and send your work out to face the public? Deadlines can be a motivating factor most of the time, but you can’t perpetuate the design process forever — sometimes you just have to trust that its wings are strong enough to fly. When working on a project like a new tool, a program, design, etc, you have to have a finish date or you’ll just keep tweaking and reshaping and second-guessing until infinity because there will always be new technologies, conventions or new opinions that shake the ground you built on.
I was reminded of this after reading an article on Wired called Learn to Let Go: How Success Killed Duke Nukem. The creator spent 12 years reshaping this video game sequel until finally his company couldn’t keep pace with the speed of technology and had to shut down. “The story was like many suits-versus-creatives relationships: Developers want to make their product superb, and the publishers just want it on the shelves as soon as possible. If the game starts getting delayed, it’s the publisher that cracks the whip.”
The creative process may seem like a lot of smoke and mirrors, but it is a process. Each designer develops a method for solving basic problems, then evolves that method over time. I have a process, which evolves, that works for me. Sometimes the process is specific to the design problem or general in nature.
The Concept, Research and Discovery
The concept is the starting point of all design; it is the prime mover. Research and discovery play an important role in figuring out what defines the concept as well as what can be added to or removed from this idea. For a website design I will initially look through all the content (text, imagery, logo, etc.) and create a hierarchy based on the purpose of the site. What are all the details of the problem and what is the client’s main goal?
What is already out there that is similar? Researching pre-existing work in the same field by mentors, friends, competitors or legends is helpful to me by competitively analyzing the good and the bad of other work. Plain and simple, learn from others’ works. For some projects I even put together a look book of ideas and images that relate directly to the concept or more indirectly to feelings about certain elements I may want to use in the design.
Form, Pencil Meets Paper
When an idea hits, I find that sketching it out on paper in thumbnails or words is still the most effective way to get a good creative flow going, before I even set up a document on the computer. These thumbnail drawings or word mappings (sketching with keywords) are used to gather the basic idea or composition. This is where form is given to the concept.
Content and Digital Implementation
After seeing a fleshed out polished version of the thumbnails, I get into the pixel pushing. I flesh out the composition and work to create contrast, tension, balance and areas for the eye to rest with all of the design elements. Here is also where I can be inspired to go another direction. This is where the design can evolve or get stuck on the designer’s treadmill. Sometimes the concept is so specific that it cannot be changed. Other times a better idea is found along the way, and the concept is changed to take advantage of the new discovery.
Feedback, Rinse, Lather and Repeat
Client, friends, mentors or coworkers can provide valuable feedback that can improve the design. This in and of itself can become a cycle of review and approval if not checked and limited. You may not be working on the next Duke Nukem video game, but setting up a design process is helpful and necessary to tracking and monitoring a project’s flow and progression.
Some ideas may come out of thin air, but I assure you that there are no smoke and mirrors behind most design work. Setting goals and milestones for projects can be the motivating factors for completion. However, sometimes you just have to throw in the towel and learn from your success or failure… and step off the treadmill.
Bookmark this post:
I recently ran the inaugural Rock ‘n Roll Marathon in Las Vegas (well, I ran the half because I’m doing a full marathon in February). The Rock ‘n Roll Marathon series is sponsored by P.F. Chang’s, a Chinese restaurant chain. This week I received a card in the mail from P.F. Chang’s. It thanked me for participating in the inaugural Vegas Rock ‘n Roll race, and it contained a little card that gives me 15% off my dinner bill at any P.F. Chang’s until the end of 2010.
While I’m not the biggest fan of the restaurant (I think I’ve eaten there a total of two times), I was impressed. Over 27,000 people ran the race, so for all of them to receive a 15% discount for a year is a pretty generous offer. It got me thinking about customer deals and what businesses do to make their clients feel special, like they’re part of an exclusive, elite group.
27,000 of us had something in common. We all participated in an inaugural race for an event that will continue year after year, and most of us ran (or walked) one of two distances (and we’ve got the medal to prove it). This milestone put us in a special “club” of sorts, and P.F. Chang’s acknowledged us as being special. They didn’t send the discount offer to all of their customers, just the ones who signed up for the race.
What about your website? Everyone can offer a coupon code or free shipping, but what about singling out certain groups of customers, such as your oldest members or your spendiest clientele? How can you reward your most loyal customers to make them feel as if they’re in a special group that sets them apart from everyone else? Here are some suggestions:
- Offer extended return policies. Although Best Buy oftentimes serves as the Internet’s whipping boy, they do have some programs implemented for their most loyal customers. If you rack up enough points using their Reward Zone card, you get upgraded to Premier Silver status and get additional perks like a longer return policy.
- Extend free shipping to loyal customers. If you’ve had a customer who’s been loyal for years and has given you lots of business, offer free basic shipping as a thank you.
- Reward your oldest fans. If you’ve had a handful of customers who have supported you since you first launched your business, or if you had a group of people who participated in an inaugural event (like the marathon), consider extending a special “veterans” offer to them, like 10% off their purchases during your anniversary year or free goodies to thank them.
- Highlight “super star” customers. Yelp highlights random users in their email newsletters. One time they featured my profile and I was geekily excited, even though all I got was a little TLC in a weekly email. Give shout-outs to certain users and make them feel special via your newsletter, Twitter, blog, etc. A little attention goes a long way!
- Give dedicated customer service. If you’ve got big spenders, make sure they stay big by offering a dedicated customer service line or a private contact form reserved for your spendiest clientele.
I’m not saying that you should ignore your other customers to favor your big ones, but maybe you should think about going the extra mile and rewarding those who have stuck by you and supported your business for years and years. I’ve been a subscriber to Entertainment Weekly for over 13 years(!), yet they’ve given me no indication that they appreciate my loyalty. Is that going to stop me from renewing my subscription? No, but it also doesn’t make me want to go out and sing their praises to my friends and family. That would probably change if I were to receive some sort of thank you or perk for being a longtime subscriber.
Do you take any measures to “spoil” your loyal customers? What other suggestions do you have to show appreciation to your most ardent fans?
Don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed!
Bookmark this post:
Maybe most recognizable from “The Man Show,” Adam Carolla recently set up a podcast (warning: can be explicit) in 2009 when his job as a radio personality was terminated in the spring due to a station format change. Before breaking into radio, Adam was a carpenter/boxing instructor, a blue collar worker. Over the span of around 10 months, Adam’s podcast has become a huge hit and has inked deals with CBS Radio and created his own network.
I have listened to the podcast routinely and have honestly been surprised by the entire process of how well this podcast and network have been developed. There are some valuable lessons that I have learned from watching this unfold that I thought I would share with you.
-
Be Consistent
One of the most impressive things about Adam’s podcast is that he has put one out every weekday since he started. Each podcast is around an hour, and he simply doesn’t take days off. I think this has been one of the main reasons that the podcast has been so successful. It is always in the top podcasts on iTunes and was named one of the best podcasts of 2009, and I think a lot has to do with the unbelievable consistency of the show.
What I Learned: Whether it be blogging, tweeting or simply updating your content, consistency is paramount.
-
It Takes Money to Make Money
Adam has mentioned back in May that hosting costs have been around $9,000 per month when he started and he didn’t even attempt to monetize the podcast until September. Rather, he focused on building an audience and creating quality content. Do I think that this venture will be profitable down the line? Absolutely.
What I Learned: Too many times people care more about upselling their customers rather than building their customer base. Build your customers up with quality content, then worry about making money.
-
Loyalty in Fans are Powerful
An old co-worker of Adam’s recently came down with a brain tumor and has some pretty steep medical bills. In order to help out, Adam decided to throw a benefit and advertise through his podcast. Adam asked his listeners to help support the cause, and against the advice of his agent he rented a 1,200 seat venue. His fans responded hugely and he sold out the event. With the event and the download purchases, he ended up getting Bryan $150,000 in support.
What I Learned: Loyal fans are worth their weight in gold. Many times building your community instead of going after sales will pay off when you need it.
-
Embrace Your Community
One thing that Adam has really done well in promoting himself and his podcast is embracing his users by attending Blog World, interviewing others in the new media field, taking Skype calls, giving interviews to bloggers, using social media to communicate with listeners and podcasting live at events. To me it has been eye-opening to see how well he has branched out to really reach those who would enjoy his show.
What I Learned: No matter what your background is, you should cater to the audience that will be able to help and support you.
-
Go Outside of Your Comfort Level
Sure, Adam had been on radio before, but coming from such a blue collar, non-technical background to a digital format is quite a change. Adam isn’t the savviest user of technology and was literally swinging a hammer 20 years ago, but still went all-in on a semi-proven new media technology.
What I Learned: Embracing different venues outside of your core proficiency can pay off.
-
Utilize Your Strengths
As mentioned earlier, Adam is a former construction worker and is still quite blue collar at heart. Some of his hobbies include working on cars and rehabbing homes. Adam has now turned his knowledge of these topics into spin-off shows. He created a podcast about cars called “CarCast” that topped iTunes when it launched. Even more recently, he created a podcast about home improvement called “Ace On The House.” These different venues will provide advertisers segmented opportunities for advertisements (he has already started running ads for Microsoft Sync).
What I Learned: Use your knowledge to create quality niche content. If you are really knowledgeable in specific areas, utilize that knowledge to help your audience
-
Don’t Give Up
Adam was good at radio and he knew it. Unfortunately, his employer changed strategies and he was left without a job. Instead of quitting and getting paid to sit on his couch until his contract ended, he did something about it, and has set himself up quite well for bringing in significant income down the road.
What I Learned: Don’t stop when someone turns you down if you believe in what you have.
-
Leverage Your Assets
Seeing that he built up a quality audience and network and found success in getting users to listen to his podcast, Adam just launched a new podcasting network, “ACE Broadcasting.” He just launched a new sports podcast, “Spider and the Henchman,” which jumped into the top 10 most popular podcasts in the first week:
What I Learned: If you are good at something, harness that momentum and use it to build your business.
So even though Adam and his podcast might seem a bit juvenile to some, the strategies that he is using are outstanding and can be used by all of us in our marketing and business initiatives. I have really learned quite a bit from watching the podcast grow, and hope that you can take some things away from this as well.
Bookmark this post:
In the age of social media madness, you’ve probably been scrambling to sign up for various social networking profiles and have implemented a blog or forum for your website. You’re creating content, responding to your users and engaging with them, which is a huge part of what social media marketing is all about. But what about the community aspect? How engaged are your users with each other? Have you fostered an environment where people come to your site and want to come back again and again so they can not only interact with you and your brand, but with everyone else?
See, even these little pegs have their own little community…
Some of the most successful websites have a strong community, whether it’s an actual community or just a sense of belonging. A few weeks ago Lisa Barone wrote about how a community is like a family, and she’s absolutely right. Why do you keep going back to your favorite sites? Some probably offer great products, while others have interesting content, but I’m willing to be that a few of the sites you love the most have a strong community aspect that you identify with and appreciate.
The Internet’s a big place, and for you to want to stick around in one spot for a long time, there has to be some sort of appeal that makes you comfortable and makes you want to stay. It’s exactly like picking a city or neighborhood to live in. There are millions of places you can move to throughout the US, but you’ve picked where you are today because you love the location, or maybe your neighbors are great people, or because it’s near a lot of parks and cafes. Whatever the reason, it resulted in you thinking that this place is where you want to settle down. It made you feel happy and secure, and it created a sense of belonging.
Not the safest looking community…
If you’re a big city person, you’d hate living in the countryside. If you’re a small townie, maybe a big city overwhelms you. And that’s exactly how the Internet is for most people. We turn to online communities to make us feel comfortable and secure. We share via Twitter to receive instant gratification and timely responses. We turn to Urban Outfitters‘ website because we like fashion and value the feedback the community leaves on the store’s clothing and products. We log into a study abroad website’s forums to interact with other students who have experienced study abroad programs and can share their experiences and help us prepare for our journey.
Thanks to the community of followers I have on Twitter, I was able to reach out to them and raise money for The Big Climb in Seattle last spring (enough money to win a camel pack!), as well as receive donations for a training buddy of mine who got in a bad bike accident and had to endure multiple surgeries to reconstruct her lip and teeth. The strong community on Reddit recently banded together to create the world’s largest Secret Santa gift exchange ever, and they often donate money and advice to help fellow redditors in need. Why are people willing to give money to help out a friend of mine who they’ve never met, or to buy a gift for someone they’ve never talked to in real life?
“Hell no” in person = “How can I help?” in your favorite online community
It’s because a successful community has created a sense of belonging. You’re helping out someone who’s not that different from you. A strong community identifies with one another because they are a single entity, and tapping into that presence successfully means you’re strengthening your brand and developing a target audience with similar tastes and opinions. By creating a place where your users can interact with like-minded individuals and establish a sense of belonging, you’re enjoying one of the biggest successes a website can have.
The next time you log in to fire off a tweet, or when you think about authoring up a blog post or implementing user reviews, think about how you can develop a sense of community that’s tied to your website and brand. Whether you reward your users like FourSquare does with their badges and mayoral standings, highlight the best of your community like Yelp does in their newsletters, actively respond to and interact with your customers via Twitter or Facebook, or even if you create a platform that’s entirely community-driven like Reddit, establishing that sense of community is one of the most valuable and important things you can do.
Bookmark this post:
In wrapping up 2009, it’s good to assess our sites and projects by seeing what needs updating or revisions, like that copyright at the bottom of the page or those old holiday deals that need to be changed out. By thinking of your site or design as a living/changing thing, you can build on the story you have already created and demonstrate to your users that you have a good attention to detail.
Policy Pages, Terms & Conditions, Copyrights, etc.
Make sure all of these documents and terms are updated and reflect your company’s standards and procedures. This routine maintenance can help you avoid legal issues. Update your copyright to reflect the new year.
Photos and Illustrations Up to Par?
You can connect and enhance your message with the use of strong imagery that goes further than the generic, actually works with the content and expresses the story deeper, adding to the experience. Does that image work with the overall message or is it simply filling space? If it is just filling space, you have missed an opportunity. Are the stock photos showing people with huge cell phones or 80’s neon jumpsuits? If so, think about updating them.
Typography and Copy
Strap lines, headlines and pull quotes! Pay attention to these type elements. These are often the triggers that the viewer starts from. Use the copy on a page to further the design, echo the design, and let the text influence the design elements. Now is the time to swap out those holiday deals for New Year ones or just remove them entirely. Make sure all of your expired promotions and coupon codes have been removed from the site, and focus on keeping your copy clean and updated for the new year.
Try Something Different or Just Be Good
Headers, footers and sidebars?! Challenge the status quo and push the pixels without fear of getting it wrong — this takes guts, but it’s worth a shot. Forget any idea that this is how a website design needs to look. Start your ideas on paper and save the wireframes for last. Aesthetics, functionality and usability are all involved with great design but don’t forget storytelling. Connect with the viewer emotionally, think beyond the screen and the web itself and work work backwards. As you try and juggle cutting-edge design and ideas, don’t forget that people have to actually use the site.
Don’t be afraid of inspiration — it comes from everywhere, not just the web. Check out your old record collection, doesn’t that sleeve inspire you! The screen, the browser, is a two dimensional canvass… however, it is a canvass that allows user input and interactivity. Conventions are conventions for a reason. An experience should not entail searching around a company’s website for their contact information. I also hate scrolling sideways unless it is a portfolio site or something that encourages an experience like that. There are always going to be usability issues as well as technical limitations, but this goes for every medium.
Revolution is a Series of Mini Evolutions
Even by pushing your ideas and designs just 2% further, each time you will gain movement and in time be something larger. Have patience with your work. Consider context and the users’ previous experiences with similar content and functionalities.
As 2009 comes to a close, it is always a good idea to check for any old lines of copy or outdated images. The new year is always a good time to think about your designs and sites and see if your message and story is still the story you set out to tell. Being a designer, we have to express the goals and ideas of each of our clients. With every new project we also express a piece of ourselves. Have an exceptional 2010, design your dreams and tell your story with everything you have got!
Bookmark this post:
