Archive for October, 2008
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The 5 Different Forms of Social Media News MomentumOct 14 2008 | Social Media Marketing |
Social media success is built around momentum. This driving force can come in many different formats and can be harnessed (or created) in a variety of fashions. In my experience participating in social media, the momentum behind the stories is much more important than the “hook” or actual content of the story. But how can this “momentum” work for you? Here is a breakdown of the different types of momentum in social media today:
Uncontrollable Momentum
These types of momentum cannot be artificially created, only harnessed to make a story popular on social bookmarking sites.
1) Hot Topic Stories
Fresh stories that are relevant to a current hot topic naturally gain momentum by adding more information or knowledge on that topic. Since users are actively looking for information on this fresh topic, the subject itself will build momentum with no additional work required. This is the most natural form of momentum that a story can accrue as it will attract a variety of different users who are genuinely interested in the topic at hand. For even more on this topic, see our current events and social media post.
