On Monday, I’ll be presenting at Search Engine Strategies San Jose on Igniting Viral Campaigns:

In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.

I’m going to focus on an overview of social media marketing and especially how you can leverage social media news & bookmarking sites to make your campaigns take off. The sessions is aimed at small to mid-sized business owners and is a must attend for anyone doing viral marketing. If you’re going to be at SES – I’d really suggest making it to this 11:15am session on Monday morning. I’ll also be joined by Jennifer Laycock, Justilien Gaspard, Fionn Downhill and it will all be moderated by Andrew Goodman.

Then later that day, there will be a really worthwhile party being thrown by my good friends Todd Malicoat, Lauren Vacarello & Jon Kelly. It stems from a tradition we started with IM-NY, where at every major search conference there is a party with the intent purpose of bringing people together to network and even more importantly – raise money for a good cause. If you’re going to be attending the conference or even if you just are in the area and want to meet & network with a lot of good people – this will be the place. Here’s the details:

Who: You!

What: Internet Marketer’s Charity Party
for:
* The Children’s Hospital of Aurora, CO
* The Leukemia & Lymphoma Society

IM-NY along with IM-SF and some awesome sponsors are throwing the party at SES San Jose.
WHEN: Monday, August 18th 8:00 – Midnight or ??

Cost: $40 donation to charity (all of your money will go directly to charity thanks to the sponsors of the party who are picking up all the tabs)

OPEN BAR! Light appetizers and good booze from 8:00 p.m. to Midnight

WHERE: Agenda Lounge – 399 S. 1st St. (right behind the conference center!)

WHY: Because of the great generosity of people like…

* Jon Kelly from Surehits.com,
* Neil Patel and Aneil Weber of ACSSEO,
* Greg Hartnett, and Brian Prince from BOTW.org, and
* Jim Boykin from We Build Pages

…we are able to get together and network for a good cause.

Talk to your favorite Internet marketing folks including:

• John Marshall and Michael Stebbins of Market Motive
• Patrick Sexton of SEOish
• Andy Beal of Marketing Pilgrim and TrackUR
• Jeremy Schoemaker and Dave Dellanave of Shoemoney Media Group
• Todd Freisen aka Oilman
• Greg Boser aka Web Guerrilla of 3 Dog Media Group
• Michael Gray aka GrayWolf
• Frank Watson aka Aussie Webmaster of Kangamurra
• Brent Csutoras – BrentCsutoras.com
• Todd Malicoat of Stuntdubl.com
• Lauren Vacarello of lvlogic.com
• Jon Kelly from Surehits.com
• Neil Patel and Aneil Weber of ACSSEO
• Greg Hartnett and Brian Prince from BOTW.org
• Jim Boykin, CEO from WeBuildPages.com
• And many, many others…

Please get tickets/ donate in advance if you’ll be there.

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