Twitter: Ultimate Time Waster or Great Tool?
Jun 18, 2008 by Chris Winfield | Social Media Marketing, Social Networks
Yesterday I presented at SES Toronto along with Lee Odden and Dave Snyder on a panel called ‘Twitter: Ultimate Time Waster, or Great Tool?’ I figured that in order to show how Twitter actually works – it would be best to use Twitter to do it. Here’s the results of the experiment and an extended version of my presentation. Also if you’re on Twitter and would like to follow me – here’s my profile: http://twitter.com/chriswinfield
The Best Way to Learn about Twitter is to Have Twitter Do My Presentation
- Started at 4:45pm EST
- No pre-planning or promotion around it at all
- Final question was asked at 6:04pm EST
- Over 275 answers in less than 90 minutes
http://twitter.com/chriswinfield/statuses/833326682 
http://twitter.com/chriswinfield/statuses/833328402
Finding Folks to Follow
Information Overload
Drama
Distracting (or addicting)
Getting ‘Too’ Involved 
It is What You Make It
http://twitter.com/chriswinfield/statuses/833332723
Relationships

Staying Connected
Promotion
Communication
Entertainment / Perspective
Information
http://twitter.com/chriswinfield/statuses/833338892
Get Personal
Discovery
Influencers
Traffic
Link Building
http://twitter.com/chriswinfield/statuses/833343043
JetBlue:
http://twitter.com/jetblue
Zappos
http://twitter.com/zappos
Comcast
http://twitter.com/comcastcares
Skimbaco
http://twitter.com/skimbaco
BB Geeks
http://twitter.com/bbgeeks
Paw Luxury
http://twitter.com/PawLuxury/
Woot
http://twitter.com/woot/
http://twitter.com/chriswinfield/statuses/833348230
It’s About Who I Follow
It’s About Who Follows Me
http://twitter.com/BarackObama
http://tinyurl.com/3nbnh7
It’s Both!
http://twitter.com/chriswinfield/statuses/833352885
Leaders
Learning
Discovery
Help
Interesting
Active Sharers
Publications or Company You Use
http://twitter.com/chriswinfield/statuses/833356652
No response
All noise – no signal
Too much self promotion
Lack of activity
Too much (useless) activity
SPAM
Ask too many questions…
http://twitter.com/chriswinfield/statuses/833368296
Treat it Like Real Life
Participate
Jump In!
Conversate (smartly)
Add Value
Be Careful – Twitter can be HIGHLY ADDICTIVE
http://twitter.com/chriswinfield/statuses/833372977
Twhirl
Summize
TwitterMail
FireFox TwitterFox
TwitBin
Mobile TwitterBerry
PocketTweets
http://twitter.com/chriswinfield/statuses/833376365
Twitterati
Fun
Learning
Connections
Conversation
What You Can Find
Keeps Your Finger on the Pulse
Community
What Twitter Gives Back 
Thanks to all of the following people (in order of appearance) for making this all come together: graywolf, JenniferLaycock, LLCobb, jenstar, oilman, rabeidoh, tonyadam, stuntdubl, zaknicola, lyndseo, jonkelly, jdevalk, eddings, meshugavi, DavidWallace, martinbowling, JeremyLuebke, audrajackson, joegerstandt, zaknicola, seanmaguire, chiropractic, doshdosh, longhornkate, TheMadHat, benrabicoff, SexySEO, ciaranj, lynnterry, Marifer, toddmintz, StuartL, LaurenV, dotrage, kid_disco, aviw, adriansoare, wilreynolds, BrentCsutoras, Frozen2Late, gar8, pratt, AmberCadabra, mwilton13, stephenparker, genemccubbin, khawe, footinmouth, DesireeSanchez, ColinCochrane, TheOtherJeff, gsicotte, averre, audette, Blakovitch, talespinner, tamera, kelly_gaia, MichelleRobbins, SearchBuzz, jonathanfields, markus941, SearchBuzz, travishines, saadkamal, dhudiburg, SearchStudent, yojspew, portentint, lisarokusek, TwisterMc, baldeagle, charlyjl, onstartups, kimbercook. If you’re looking for folks to follow on Twitter this would be a good starting point as each of these people are what make Twitter should an effective (and fun) tool.
Now – to keep the conversation going. What do YOU think: is Twitter the ultimate time waster or a great tool? Feel free to respond here or to me on Twitter @chriswinfield
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34 Responses to “Twitter: Ultimate Time Waster or Great Tool?”
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Best.Post.Ever.
Summize, I’ll check that out.
twitter.com/_p_j
pure genius. very creative idea idea for a presentation and post. pat did a beautiful job as always on the design work. really happy to have participated!
great work, Chris!
Great post Chris – I’d be very interested to see a video of this, to see how you presented it. Did you attempt accents for the different Tweeps?!
@David — wow that is a real compliment coming from you
@PJ – summize is by far my favorite twitter tool and one that I use a lot (each day).
@Avi & Jon – thanks a lot for participating guys. You were both prominent figures in the presentation!
@Ciaran – I wonder if it was shot? But if you’re looking for accents, you’d be dissapointed
Thanks again for helping out…
Really creative idea for a presentation Chris, well done.
LOL.. That was one of the longest posts I have ever seen about Twitter but it is SOOO true.
Twitter is more of a mindset than anything. I have to try to remember to Twitter about things that I see that are funny or interesting and THEN I havge to condense sometimes long stories into just a few words. Sometime thats a challenge
Well done!
This is a great way to elaborate on
the warm usefulness of Twitter.
The completeness and creativity of your post
is exceptional!
↑ <140 ;~)
/off to squeal to @Biz/
At approximately 12:00pm Eastern:
Twitter is over capacity.
Too many tweets! Please wait a moment and try again.
Chris – you blew twitter up this morning! Haha.
as a committed twitter enthusiast, i must say this is one of the best twitter posts i’ve ever seen. thank you!!!!
Wow, crazy fun post:)
Great post. Saw it thanks to @moritherapy’s (Isabella Mori) Tweet.
And I am supposed to be getting ready for a noon meeting! Agh!!
I love the fact that you took the time to use screen shots as your content. A very refreshing splash to the face in this huge ocean of twitter talk.
When trying to get the most out of twitter simply offer what you would want to receive. That’s the way I tweet. I blast out small bits of value and get tons in return.
@Nick – thanks, I really enjoy your contributions on Twitter…
@thorschrock – being forced to say things succintly is a huge plus in my eyes…
@ed – very creative comment
@isabella – I’m really glad you feel that way!
@bookbabie – making it fun was definitely one of the goals
@linda – I hope your meeting went great!
@Chris – luckily I have an amazing designer (my brother Patrick) who can help make me look good
You have great collection of oppinions
Wow! Your presentation looks awesome and you really put a lot of time and effort on it..^^ by the way, no need to thank me..I should be the one who have to say thank you for all the great information and tips you’ve given me..^^
Until next time! ^^
This is yojspew..^^
Thank you for a great post and all the time and effort you put into this. I am so honored to be featured. Looking forward getting to know more great people on Twitter – the ultimate social machine.
@skimbaco
Twitter is my life
i love it …
I’m so sorry I wasn’t following you sooner! Twitter helped me: score a professional blogging gig with b5media, sell 20 copies of my book, drive oodles of traffic to multiple blogs, gain access to people that would never notice me in the middle of 1,000+ emails.
Twitter is simple, powerful, and beautiful.
And a huge, fun timewaster too
One last thing. Where was PopeyesChicken in your companies list? They’re HILARIOUS!
Especially if you make it a drinking game and do a shot every time they say bonafide LMAO
Twitter is like a fungus. It grows on you and then it is hard to shake. Sometimes it is delightful time wasting. Other times a fantastic resource that saves time, finds answers … looking forward to doing both following you.
Best post about Twitter I have ever see, thanks for sharing this!
i think twitter is a great tool, but, by many, it’s only used to promote other sites and blogs.
No Not a timewaster at all. Unless you follow a bunch of goofballs and pay attention to what they say. It’s like saying “Talking to people is a waste of time”. All depends on who you talk to and about what.
This was a great presentation, most consist of a deck w/ someone speaking at you. This is creative, informative, interesting and demonstrative.
Bravo!
great persentation!!!! filled with screeshots and all. totally interesting and best post of twitter. thank you!
@hip hop – that’s one of the great things about Twitter. All the different opinions you can get
@Internet Marketing Joy – the thanks is all mine. If people don’t participate, then things like this aren’t possible.
@Katja – I was so glad Jennifer Laycock used you as an example. I actually sent your site to lots of people after finding out about it via Twitter.
@Adrian Popescu – it certainly has had a profound affect on lots of people.
@jennydecki – Popeye’s Chicken wasn’t on the list because noone mentioned it
I only used answers that people gave. If we do it again, I will be looking for that example from you
@juliepower – I love the fungus analogy
@Samuel Lavoie – thank YOU for commenting and keeping the conversation going!
@Crazy Blogging – just like any social media tool or platform: It’s all about how you use it and what you give back…
@firetown – definitely have to keep the ‘goofball’ quotient down to a minimum (just like in life)
@ShannonRenee – thanks, that really means a lot…
@Mazda – glad you enjoyed it!
Great presentation- I just started using twitter and my first impression of it was why do I care what people are doing and why would people write about everything their doing? Then, I started following people that were having serious discussions and realized that it can be a great tool for up to date information, discussions, opinions, etc. and an opportunity to be in the same room with people that you otherwise would not have the opportunity to.
Great post. I think Twitter is a great tool that can be used as a timewaster if you have that luxury. It’s interesting to see the different uses developing ie promotion, reputation management, etc.
@mjleonard
Twitter is simply great.
Twitter when used correctly can be an effective channel to connect with the right people who matter in our fields.
Great work Chris. Ur style is different from others. You are using Twitter And giving all people's feedback is great. I want to say that twitter is also helping me to do my networking. So that I can change jobs without any problem(just joking)
Probably an improvement that could be had is streamlining the process of acquiring rights to produce more materials, but that does not mean price ? just the speed and the efficiency by which such rights might be acquired.