Archive for June, 2008
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Beyond ‘Breaking’: How To Maximize Current Events For Social MediaJun 25 2008 | Social Media Marketing |
Fresh news is a fundamental element of social media and can be used in a variety of different ways to one’s advantage.
Across virtually every social network site, users scramble to be the first to break a news story. Inevitably, this leads to hundreds of duplicate story submissions and ends with one winner amongst hundreds of losers. But even if you weren’t the Woodward & Bernstein who successfully broke the story, there’s still hope. Remember, the story isn’t over once the news breaks; indeed, in many cases, it’s just beginning.
Taking a step back, a story that is ‘breaking news’ material is news for many different reasons. Every popular news event has multiple angles and subplots that make the story newsworthy for different individuals. For instance, the Boston Celtics recently beat the L.A. Lakers in the 2008 NBA Finals. Why is this news?
17 Comments » - Posted in Social Media Marketing by Greg Finn
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Twitter: Ultimate Time Waster or Great Tool?Jun 18 2008 | Social Media Marketing, Social Networks |
Yesterday I presented at SES Toronto along with Lee Odden and Dave Snyder on a panel called ‘Twitter: Ultimate Time Waster, or Great Tool?’ I figured that in order to show how Twitter actually works - it would be best to use Twitter to do it. Here’s the results of the experiment and an extended version of my presentation. Also if you’re on Twitter and would like to follow me - here’s my profile: http://twitter.com/chriswinfield
The Best Way to Learn about Twitter is to Have Twitter Do My Presentation
- Started at 4:45pm EST
- No pre-planning or promotion around it at all
- Final question was asked at 6:04pm EST
- Over 275 answers in less than 90 minutes
31 Comments » - Posted in Social Media Marketing, Social Networks by Chris Winfield
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Researching for Linkbait PiecesJun 12 2008 | Social Media Marketing |
OK, so you have a great topic ready to write about and now you need to research it out throughly. Creating an effective linkbait piece, one that actually makes people want to link to it, requires some decent researching skills. There is a ridiculous amount of information online just waiting for you, but some of that information may be just that…ridiculous.
The task then becomes figuring out which is the best to use and which needs to be ignored, when to look somewhere else and where that somewhere else is. Here are some ideas and techniques that can help facilitate your research both on and off the screen.
5 Comments » - Posted in Social Media Marketing by Patrick Winfield
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Speaking Schedule for June: Millennial Financial, DM Days & SES TorontoJun 06 2008 | Conferences |
I just got back from the excellent SMX Advanced show in Seattle. Danny and the whole Third Door Media team did another excellent job of putting on a first-rate conference.
Over the next two weeks, I will speaking at three different conferences. The nice thing is that each of the conferences will have a completely different audience to reach. Here’s a quick rundown:
Millennial Financial Services Forum [June 9th] — I will be speaking alone on a panel called Authenticity is the Key to Providing Value/Social Media Marketing:
The importance of an authentic marketing campaign is dire to attracting these Millennials. This session will guide you through the advantages of social marketing networks and social news sites and how to truly reach to reach GenY (or social media/news digg.com). This is your one opportunity to gain a client for life, regardless of their account balances right now. Don’t miss it!
