Chris Winfield in USA Today: ‘AOL-Yahoo combo wouldn’t change much for users’
Apr 15, 2008 by Chris Winfield | Press
Last week I was featured in a USA Today article about the craziness that continues to swhirl around Yahoo. Will it be AOL? Will it be Microsoft? Will Rupert jump in? Jeff Graham wrote an interesting article about what a combined AOL-Yahoo company would be like for users. Personally I feel that a Microsoft-Yahoo combination makes more sense (and this was reflected in my comments):
AOL and Yahoo “are shells of their former selves,” says Chris Winfield, president of New York-based 10e20, which helps companies with their search-advertising campaigns. “I don’t see how combining them makes either stronger.”
and then later:
MySpace has a rich $900 million deal for Google to provide search ads on its site. Put MySpace with Microsoft and say goodbye to the Google deal, says Winfield.
“Microsoft-and-Yahoo is the only legitimate shot at a real competitor,” he adds. “Microsoft has the drive to compete. The same can’t be said about (AOL owner) Time Warner.”
From an Internet marketers’ perspective of having a company to help balance out Google’s domination – I think that Y!+MS just makes a lot more sense.
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4 Responses to “Chris Winfield in USA Today: ‘AOL-Yahoo combo wouldn’t change much for users’”
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From an SEM standpoint I couldn’t agree more but I would welcome you to look at another it from a slightly different angle. Rather than Y!+MS… think of Y!+Live.
The technologies Microsoft has put on the market (Windows… .NET, Live) combined with Yahoo!’s ability to personalize their products could become an amazingly powerful 1-2 punch directed right at Google’s product development team.
Chris, congrats on yet MORE pub! Pretty good proof of concept for your services, obviously, with all of these mentions by such mainstream press
I agree with you completely about an AOL-Yahoo merger. If Netscape were still around, they would present the opportunity for a trifecta of faltering Web 1.0 companies
@Levi – excellent point about the personalization aspects.
@David – maybe they will snatch up Propeller then?
Thanks for the comments guys
[...] Finally, Chris Winfield, Danielle and the gang at 10e20 regularly publish premium content. Their post on linkbait graphics were a fresh look, and on and on like that. I’d like to take this moment to highlight that Chris has pulled off ANOTHER huge media mention. [...]