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Chris Winfield in USA Today: ‘AOL-Yahoo combo wouldn’t change much for users’Apr 15 2008 | Press |
Last week I was featured in a USA Today article about the craziness that continues to swhirl around Yahoo. Will it be AOL? Will it be Microsoft? Will Rupert jump in? Jeff Graham wrote an interesting article about what a combined AOL-Yahoo company would be like for users. Personally I feel that a Microsoft-Yahoo combination makes more sense (and this was reflected in my comments):
AOL and Yahoo “are shells of their former selves,” says Chris Winfield, president of New York-based 10e20, which helps companies with their search-advertising campaigns. “I don’t see how combining them makes either stronger.”
and then later:
MySpace has a rich $900 million deal for Google to provide search ads on its site. Put MySpace with Microsoft and say goodbye to the Google deal, says Winfield.
“Microsoft-and-Yahoo is the only legitimate shot at a real competitor,” he adds. “Microsoft has the drive to compete. The same can’t be said about (AOL owner) Time Warner.”
From an Internet marketers’ perspective of having a company to help balance out Google’s domination – I think that Y!+MS just makes a lot more sense.
Posted by Chris Winfield at 11:28 am
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