Same here – I’ve been laying off the twitter a bit over the last week or so, though. It’s not the best productivity booster in my experience, although it is quite entertaining and addicting.

Makes sense. As a service in and of itself a one-off linkbait would be risky for both the provider and the client.

The last two agencies I worked for shied away from offering linkbait as part of their service because they thought it was too unpredictable. A shame, really, since I’ve seen first-hand how valuable it can be.

Thanks for stopping by. I’ve enjoyed talking to you on twitter lately.

Re: your linkbait question. That’s why it’s best to look at a longer term strategy (rather than one-offs). And try to tie them into a broader overall campaign.

Nice post – it’s clear you’ve been very busy. I especially have appreciated your columns over at Search Engine Land. Linkbait as a service offering intrigues me. I’ve seen the incredible amount of traffic and links one well-conceived piece can drive, but I find inherent difficulty in nailing down a pricing model for the service. What if it falls flat? Just hard to guarantee a deliverable for a weary client.

I’m subscribing to the blog now so I don’t miss any new posts.

Cheers,
Mike