10e20 Blog

You know the old saying about the cobbler’s children’s shoes? Well unfortunately our blog has become the children in that analogy. We’ve been so busy kicking out amazing campaigns for our clients that it’s been hard to keep up with our writing. And we also didn’t want to fall into that trap of just writing for the sake of writing. Or rehashing a bunch of things that have been said over and over again. So it’s time to catch up on some stuff that has been happening and make a pinky swear to getting the 10e20 blog content flowing strong again….

Search Engine Strategies New York. Last month I had the pleasure of presenting at SES NY. I spoke on a panel called Social Media Marketing - What is it and What is it Good For? with people from Yahoo!, IBM, Comedy Central, Ogilvy and BlogHer. My presentation focused on three of my favorite social networks (Digg, del.icio.us, StumbleUpon) and how to leverage them effectively for your business (with three case studies for each network).

Coverage of the panel can be found here, here, here, here, here and here. I also did a video interview with my Shimon Sandler which you can see on his blog. Thanks to Li for the picture.

AP Story on Ask.com. Back in early March, I spoke to Michael Liedtke from the Associated Press about a story he was doing on the big changes with Ask.com. The story titled Ask.com gets a makeover, lays off 40 ran in about 300 publications and contained my thoughts:

“No matter what (Ask) did, it just wasn’t enough to get people to leave Google,” said Chris Winfield, who runs a search engine consulting firm, 10e20. “This looks they are raising the white flag.”

USA Today story on Google’s DoubleClick acquisition. The next week I spoke with Jeff Graham from USA Today about the EU’s approval of the Google/DoubleClick deal and what it all means. Jeff wrote a nice piece titled Google closes deal with DoubleClick which contained my thoughts:

Getting the green light into the display advertising market “couldn’t have come at a better time for Google,” says Chris Winfield, president of 10e20, a New York-based firm that plans search marketing campaigns for businesses.

Winfield expects Google to weave DoubleClick into its existing self-serve advertising tools, which enable businesses large and small to create and submit ad campaigns online without the assistance of a salesperson.

“Yahoo may be the leader in display now, but if Google can make it much easier for anyone to launch a display ad campaign, they sew up the business,” he says.

The other cool thing about that article was that I got my very own USA Today site links (I guess because I’ve been so many of their stories):

Search Engine Land columns. I have also wrote three columns for Search Engine Land that I’d like to share with you. The first is called Five Simple Linkbait Metrics (& How To Measure Them Cheaply) and shows people how identifying & measuring social media metrics can be easy and inexpensive. The next was called Say It Right! The Art of Commenting On Social News Sites and deals with the often overlooked subject of commenting and how powerful it can be. Finally last week I wrote How to Make Your Content ‘Submit Worthy’, which deals with simple steps you can take to make your content more appealing to social media users (and especially power-users).

I hope everyone has been great and I would love to hear about what you have been up to!