Archive for February, 2008
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Break All The Rules (and Still Be Successful)Feb 15 2008 | Design, Social Networks |
With great design and implementation you can break all the rules and still be successful. This, by any other means, shouldn’t have worked. It shouldn’t have reached the ridiculous number of 3,338 diggs after being posted just 4 days ago. It was Flash animation. It was an advertisement for a product. It was selling you something. But as the submitter ‘ad-hater’ #1 stated :
If all advertisements were done like this, I might actually start reading them.
What happened? It was a healthy combination of good design and smart implementation of a beautifully created product that spawned a much deserved buzz. Pink Floyd was selling their limited edition 40th anniversary 14 album box set called ‘Oh, By The Way’. The Flash animation was designed by a London digital creative agency called Bloc.
If we look at the presentation and design of the interface that the user controls to view the various albums in the set we see that it is very minimal.
7 Comments » - Posted in Design, Social Networks by Patrick Winfield
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Confessions of a Search AddictFeb 14 2008 | Announcements, Search Engines |
I’ll admit it, I am a search addict. I search all day long morning, noon and night; on the move on my mobile, at home and at work.
Each day, 7 days a week, I spend no less than 4 hours conducting well over 150 queries, searching and scanning search engine result pages 2, 3, 4 even 10 pages deep. Organic results, I can’t get enough of them. Descriptions, domains, URLs, Titles; I’m sick and obsessed with them. I search at least 4 different search engines , 6 social media and bookmarking sites, 3 social news sites, 2 blog search engines and 3 comparison shopping sites every day. Web, images, video, books, you name it, I search it.
I search until my eyes hurt and are bloodshot, ’til I have a headache, my fingers hurt, my arms tingle with pins and needles, my elbows are sore and my legs feel numb. Then I search more, almost until I forget to go to the bathroom.
5 Comments » - Posted in Announcements, Search Engines by Jake Matthews
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Multi-National Search Marketing: Effective Strategies for Global Marketers |
Yesterday, Chris Sherman from Search Marketing Now presented another webinar jammed packed with useful information. This session entitled ‘Multi-National Search Marketing: Effective Strategies for Global Marketers‘ was sponsored by iProspect and moderated by Claire Schoen.
Chris was a perfect speaker due to his experience covering search and search engines since 1994. He is the author of several books, including ‘Google Power’.
Chris started out the presentation by outlining that he’ll cover why we might want to go global, what types of campaigns work best and how to do it.
The first slide discussed the fact that a lot of people perceive that Google has taken over the earth. Yes, Google is dominant and if you are running a search marketing campaign, you understand that Google’s reach can give you that global coverage. Chris said we may ask ourselves why should we should bother going multinational since Google has a global reach. But, Chris believes there are other opportunities out there.
6 Comments » - Posted in Coverage, Pay Per Click, SEO by Shannon Bowden
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Chris Winfield in Newsday: ‘Yahoo-Microsoft merger could benefit Web users’ |
Last week I spoke to Richard Dalton from Newsday and gave him my thoughts on Microsoft and Yahoo coming together for a story he was doing. The article ran in today’s paper and can be seen here. Here are my thoughts from the piece:
Chris Winfield, president of 10e20, an Internet marketing company based in Fleetwood, agreed that neither Microsoft nor Yahoo can effectively compete individually against Google.
Microsoft’s search capability is a few year’s behind Google’s, while Yahoo’s search engine is good but lags Google’s as well, he said.
“Personally, I would much rather have two really strong options than just one really good option and then two OK ones.”
Rich ends the article with the most recent news about Yahoo! turning Microsoft down (for now): Even though Yahoo’s board has rejected Microsoft’s initial offer, some experts believe Microsoft will inevitably work out a deal to obtain the company and then deal with an issue the software giant is familiar with antitrust.
No Comments » - Posted in Microsoft, Press, Yahoo! by Chris Winfield
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6 Successful Elements For Social Media SuccessFeb 11 2008 | Design, Social Media Marketing |
The web is competitive. You need an edge. Social media marketing is becoming an essential tool to optimizing an online presence and creating strong connections with your audience. It is undeniable.
With billions being spent online each year, social media is gaining in popularity as a valuable resource. 4 out of 5 Americans read blogs and 57% of adults online watch or download videos. The stats keep going on.
Marketers are utilizing these tools to the best of their abilities and attracting more consumers than ever before. OK, sure- you need to have good content based around your idea, product or service. But some elements, when put in place, can add tons to that content. What are some of the elements that make a social media piece a success?
18 Comments » - Posted in Design, Social Media Marketing by Patrick Winfield
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More Public Relations Secrets With ShoemoneyFeb 07 2008 | Press |
On Tuesday, I did my friend Shoemoney’s show on WebmasterRadio. We talked about how to get started with public relations, how to create a “USP” and most importantly how to become a great resource for reporters.
Check out Jeremy’s post here or listen to the full podcast below. And be sure to tune in to Shoe’s show every Tuesday at 6pm EST on WebmasterRadio (it’s always entertaining and informative).
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6 Comments » - Posted in Press by Chris Winfield
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The 4 P’s of Marketing Online |
When Neil H. Borden came up with the Marketing Mix and Professor E. Jerome McCarthy grouped the Mix into “the 4 Ps” they were probably not considering 21st century marketing and promotion channels on the Internet.
After all, this was in the middle of the 20th century and Google, Yahoo and MSN/Live.com search engines and Internet Social Networks did not exist at that point. Still, this enduring and universal marketing concept applies to the web.
I’m always focused on how the 4 P’s of Marketing apply to Internet Marketing. So how do the 4 P’s apply to the Internet?
The first P in Marketing: Product
