On Wednesday night, I spoke to Brian Caufield from Forbes for a story they were doing on the Microsoft/Facebook deal that had just been announced. In this deal Microsoft beat out rival Google and was able to get international advertising rights and a stake in the company. As I said after Microsoft stole Digg.com away from Google in July, this is another big symbolic victory for Microsoft and especially the AdCenter unit. Here are my thoughts from the Forbes article:
It’s also a coup for Microsoft’s adCenter online advertising team, which has already scored key advertising deals with Facebook and social news site Digg this year. “Microsoft, again, usurped Google to attach themselves to another hot startup,” said Chris Winfield, Chief Executive of 10e20, a social media marketing consultancy based in New York.
“[Microsoft] making the moves now, finally, it seems that a year ago this wouldn’t be possible, that a company like Facebook or Digg wouldn’t even want to talk to Microsoft,” Winfield said. “They’re being looked at as innovative and extremely aggressive.”
Read the full article here on Forbes: Microsoft Gets Some Face Time
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