10e20 Blog

I have been meaning to post these 3 great articles in which we were featured last week but just got the time now.

A few weeks ago I was at a conference and had the pleasure of quickly meeting and then listening to Barry Diller speak. One of the topics he spoke about was his search engine Ask.com’s ad deal with Google and whether or not they were going to renew it. I spoke to a reporter about this a few weeks ago and said that I thought Google would wind up getting the business in the long run but it would be a major coup if Microsoft (or Yahoo) could steal them away. Think Microsoft stealing Digg from Google but on a much bigger scale. Here’s my thoughts from the article in CNNMoney (Ask.com Ad Pact With Google Ends Soon)

Landing Ask.com as a partner would be a boon to Microsoft, says Chris Winfield, president of 10e20, a search marketing firm that helps advertisers.

“Every customer that they can take away from Google is huge, because just like in any business, once you do that it just makes it easier to get the next one,” Winfield said.

Also on Monday, I was featured in a story by David Willis of the Asbury Park Press called Keeping in Touch. David’s article talks about how social-networking sites like LinkedIn and Facebook can also help workers network with their colleagues, improve their careers and work and find other jobs. I am a big believer in these sites, I have gotten business through them but it has always been as means to strengthen a relationship:

But is online networking a replacement for face-to-face contacts? No, said Chris Winfield, president of 10e20 LLC, an Internet marketing firm that specializes in social media.

“It is a great, great complement to it,” said Winfield, who builds his contacts by meeting people.

Finally on Thursday, I was featured in a major SEO story that Investor’s Business Daily ran titled: Search Engine Optimization: Skip The Ads, Get The Clicks.

Search-engine optimization, or SEO, is a boon for small companies with limited cash, says Chris Winfield, president of 10e20, a search marketing firm that helps companies set up SEO programs.

“The reason why companies love SEO so much is when your site starts showing up as relevant in search results and people come to your site, you are not paying for any or those clicks and that’s a huge thing for a company,” he said.

And later on in the article:

Though Google doesn’t collect a dime from companies using SEO, the technique still can play an important role for the search giant by helping to improve regular search results, says 10e20’s Winfield.

“A lot of times, SEO makes Web sites better, which makes people more aware of Google,” he said. “It’s a necessary evil.”

Check out the online version of the articles at the following links:

• Ask.com Ad Pact With Google Ends Soon
• Keeping in Touch
• Search Engine Optimization: Skip The Ads, Get The Clicks

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