Archive for October, 2007
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Search Engine Logos Get In on the Fun!Oct 31 2007 | Design |
This year Halloween it isn’t just for children to dress up like their favorite cartoon character or movie superhero. Nor is it just for pet owners to dress up the family dog. Today some of your favorite logos are dressing up, and playing along in this masquerade.
Yahoo came as Google, or was it Ask that dressed as MSN? I forget… have a safe Halloween and enjoy these logo mash ups!
Don’t forget to subscribe to the 10e20 RSS Feed!
Comments - Posted in Design by Patrick Winfield
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Chris Winfield in Forbes: ‘Microsoft Gets Some Face Time’Oct 26 2007 | Press |
On Wednesday night, I spoke to Brian Caufield from Forbes for a story they were doing on the Microsoft/Facebook deal that had just been announced. In this deal Microsoft beat out rival Google and was able to get international advertising rights and a stake in the company. As I said after Microsoft stole Digg.com away from Google in July, this is another big symbolic victory for Microsoft and especially the AdCenter unit. Here are my thoughts from the Forbes article:
It’s also a coup for Microsoft’s adCenter online advertising team, which has already scored key advertising deals with Facebook and social news site Digg this year. “Microsoft, again, usurped Google to attach themselves to another hot startup,” said Chris Winfield, Chief Executive of 10e20, a social media marketing consultancy based in New York.
Comments - Posted in Press by Chris Winfield
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2008 Presidential Search Marketing Face-Off: Round #3Oct 25 2007 | SEO |
A continuation in our series on how the major presidential candidates are doing in their search marketing efforts. Here are the previous two rounds: Round 1 and Round 2.
The 2008 Presidential debate circuit, along with announcements of record breaking fundraising in 3Q, builds further intrigue in the 2008 race to the Whitehouse. Fred Thompson has entered stage-right with much fanfare yet very little energy added to the Republican side. John Edwards lags in polls, but could lurch forward in
Still, Clinton, Obama, Romney and Giuliani are clear front runners and one thing is for sure – when you do name searches on Google, you can access a lot of information about these candidates. It’s my belief that name searches are going to be greater vote and election outcome influencers than are issue based queries. The name query is where the most intent lies. No doubt Google queries surrounding the candidate’s names are going to be a crucial influencer in forming opinion and votes for this race.
Comments - Posted in SEO by Jake Matthews
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Chris Winfield in USA Today: ‘Readers want to know what you Digg’Oct 24 2007 | Press |
Jeff Graham from USA Today is one of my favorite tech reporters. He’s not just someone who reports on trends, he actually gets in the trenches. I’ve known him for years and always enjoy speaking with him. So it worked out when I brought up the issue of the power of social new sites (like Digg) a few weeks ago and he said he was going to be meeting with them shortly at Web 2.0.
Today his profile piece called Readers want to know what you Digg ran and it’s about the rise of Digg and has a great interview with CEO Jay Adelson. Jeff also focused on the power of Digg for marketing purposes and search engine rankings. I spoke to Jeff for awhile about this (but had to give him a lot of info off the record):
Comments - Posted in Press by Chris Winfield
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Microsoft Beats Google for Facebook DealOct 24 2007 | Microsoft, Social Networks |
Sexy start-ups seem to love Microsoft lately. At least that’s the way it seems on the heels of the latest report that Microsoft has signed an agreement to sell advertisements from outside the U.S. on Facebook and will acquire a minority stake in the company. Seemingly as important as actually inking the deal is the fact they beat Google in this closely watched contest.
Here’s the terms of the deal:
* Microsoft will invest up to $250 million for a minority stake in Facebook (people are saying that the valuations being discussed for Facebook are as high as $15 BILLION)
* This deal now expands on their previous advertising agreement (which was solely for the US) and focuses on international versions of the Facebook service. Microsoft will be able to run ads on those sites.
Comments - Posted in Microsoft, Social Networks by Chris Winfield
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The Importance of Images In Linkbait ArticlesOct 24 2007 | Design, Link Building |
If you’re in an area that finds it hard to build natural links what do you do? You create bait and attract or catch the links whether this is done on purpose or as a happy accident. The best way to do this is with content that is directed at a specific audience and has appeal.
Images and visual aids add to this appeal or can be the whole lure altogether. Eye tracking visualization software studies have shown that viewers move across the content on a screen very very fast. What is to keep them there? Unless the content i
s of interest to them they will move on to the next page and continue the search.
Lets face it, people view and read on the screen much different than the printed page. If you have appealing or ‘juicy‘ images for the eyes to feast on then that just may be the
difference for a viewer to stay and read further.
Comments - Posted in Design, Link Building by Patrick Winfield
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My SMX Social Presentation RecapOct 23 2007 | Conferences |
Last week I presented at SMX Social Media in NY on the Extra! Extra! The Social News Sites panel (with Neil & Tamar). The conference was excellent and I thought our panel did a great job.
Luckily there were lots of live bloggers there who did an amazing job of recapping everything:
* Live Blogging “Extra! Extra! The Social News Sites” at SMX Social Media * SEOmoz
* Social News Sites: Digg, Diggers, and Dugg *aimClear Blog
* SMX: Extra! Extra! The Social News Sites * WebProNews
* Extra! Extra! The Social News Sites: SMX Social Media New York Day 1 * Unofficial SEO Blog
* Live Blogging: SMX Social Media – Extra! Extra! The Social News Sites * Search Engine Land
* SMX Social: Extra Extra Social News Sites * Search Marketing Gurus
* Duping Digg Hot Topic At SMX Social Media * Social Media Explorer
Comments - Posted in Conferences by Chris Winfield
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Chris Winfield in the Associated Press: ‘Google 3Q Profit Soars 46 Percent’Oct 20 2007 | Press |
On Thursday morning, I spoke with AP reporter Michael Liedtke about Google’s upcoming earning announcement. I told Mike that I expected them to report really strong earnings (especially based on Yahoo’s) and to exceed expectations. That educated guess wasn’t exactly rocket science if you’re in our industry and see how much Google controls…
Chris Winfield, who runs the search engine ad firm 10e20, says Google has become the Internet’s equivalent of the Beatles during that rock group’s heyday in the 1960s. ”It’s pretty amazing. It’s almost like they are in control of the world.”
Beatles reference? Yeah — my exact quote there was that ‘Google is more popular than Jesus right now’. Taken from John Lennon’s infamous quote about his own band and the power they held in the 60’s. GOOG is big right now. Really big. Is that a good thing? Well it certainly is to Wall Street.
Comments - Posted in Press by Chris Winfield
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Leveraging All Search Marketing Channels |
Last week Chris Sherman (Executive Editor from Search Engine Land) spoke at a very valuable Search Marketing Now webcast entitled ‘Leveraging All Search Marketing Channels’. This event was sponsored by 24/7 and provided pertinent information regarding various search marketing channels, both traditional and emerging.
The speaker challenged the audience to think of how many channels we are using and where we might be missing opportunities. Mr. Sherman believes the evolution of search has many parallels with television in that at the beginning there were a few big dominant players and ads were only available to big spenders. Later, as the medium developed smaller niche players and opportunities for smaller advertisers emerged.
In the world of search, at the beginning, we had three or four large search engines and now we are seeing opportunities in smaller, niche oriented markets.
Comments - Posted in Coverage, SEO by Shannon Bowden
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The Power of Digg Explained in ForbesOct 18 2007 | Press |
There is a new article on Forbes today about how marketers are harnessing the power of Digg. I am one of the marketers included in the article:
Chris Winfield, president of search marketing firm 10e20, enumerated some subjects that are sure to get approval from Digg’s largely libertarian and adolescent user base. Republican presidential candidate Ron Paul, the NBC show Heroes, and the iPhone, for instance, are favorites among Diggers. President Bush, Fox News and the Recording Industry Association of America, on the other hand, are hated topics that companies should avoid.
Andy Greenberg’s article also includes 4 other brilliant social media marketers: Cameron Olthuis, Neil Patel, Tamar Weinberg and Brent Csutoras. The article stemmed out of seeing all of our presentations at SMX Social Media (which was a great success). I kind of like this quote of mine that he ended the article with:
