1) Today Digg will be rolling out a major update to make the site into a much more “social” environment. I did a complete write-up on the changes in an article for Search Engine Land. The main enhancements are going to be:

  • Increased friend capabilities.
  • ”Shouting” and “posting”.
  • Enhanced profiles.

Read: Digg to Get Truly “Social” With Major Update Today

2) Netscape Social News is officially dead. Long live Propeller. We talked about this last week and its now official. Netscape has redirected their homepage to netscape.aol.com and the social news site is now live at Propeller. The site looks almost exactly the same (save for the new logo):

Propeller.com Homepage

Read more about the changes at Netscape’s blog: Propeller lives!

3) Yesterday I was at Goldman Sachs’ Communicopia conference (with my friend Brian Prince who runs one of the only directories that is actually worth submitting to) and Rupert Murdoch was talking about the targeted ad program that MySpace was launching. Basically they will be using personal details contained on users’ profile pages and blogs to sell highly targeted advertising. Read more about it here with the AP’s coverage.

4) Rupert Murdoch side-note. During his conversation yesterday he got to the subject of Facebook and their lack of privacy standards. He was basically saying that they had yet to put in place all of the control that MySpace had (to keep out predators, etc). Here was the quote of the day from Rupert:

If you want to stalk a young girl - it would be very easy to do it on Facebook.

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Posted by Chris Winfield at 4:33 pm
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