Archive for August, 2007
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Do you know the way to San Jose?Aug 30 2007 | Conferences |
Last week Chris and I went to Search Engine Strategies San Jose. This was my second conference and my second SES. The first was a bit of culture shock. I had no clue what to expect. This time around it was great to meet new people, get to know people better that I had met briefly last time, and really start to feel like a part of this SEO community.
We arrived on Sunday and on our plane were Michael Gray & Family, and Danny Funk and Kevin Newcomb. It kind of felt like we were kids on a class trip.
San Jose is a beautiful city. Any where you look you can see the mountains and the first thing that struck me was the lack of humidity. One of the great things about San Jose is that you don’t seem to need a car to get around. Whatever we did that was local we were able to walk to which just makes everything easier. It was almost like we were on a huge college campus because every few minutes we would run into someone we knew.
25 Comments » - Posted in Conferences by Danielle Winfield
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Chris Winfield in Investor’s Business Daily: ‘Microsoft, Yahoo Tailor Ads To Users’ Behavior’Aug 24 2007 | Press |
A couple of weeks ago I spoke to Pete Barlas for an article he was writing on the future of behavioral targeting in the search world. The basic concept behind behavioral targeting search is to show you ads based on your previous search history (what you like and don’t like) so that there is a better chance of you clicking on that ad.
“If you were online searching for a car, the next time you were online you would see ads for car loans and auto dealers served up to you automatically,” said Chris Winfield, president of Web marketing firm 10e20.
My friend Frank Watson is quite passionate about this subject and I asked Pete to also speak with him. Frank’s thoughts are in the article:
2 Comments » - Posted in Press by Chris Winfield
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The Warhol Effect: Photoshop Tutorial |
Looking for that 15 minutes of fame? Well this tutorial won’t show you that, but it will give you a quick way to style your photos into a piece of Pop art.
1. Convert your photo to black and white or monochrome if it is not already. An easy way to do this is by opening the Hue and Saturation palette and sliding the saturation all the way to the left. Rename the layer ‘main photo’.
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2. Create a New Adjustment Layer and make it for Threshold. Use the options box to manipulate the image to how you like it, but try and leave some detail.
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3. Set the Opacity of the Threshold Layer to %50 and duplicate the main photo layer. Select the Burn Tool brush and set it to Midtones. Paint over ares that may need more detail, maybe the hair or face. Set the Threshold Layer’s Opacity back to %100.
1 Comment » - Posted in Design, Tutorial by Patrick Winfield
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I hope to see YOU at SESAug 18 2007 | Conferences |
My wife Danielle and I are getting ready to head out to California for Search Engine Strategies San Jose which starts Monday. If you are going to be attending please be sure to say hello if you see me. I have a pretty loaded week with a bunch of meetings already setup but the majority of my time is always spent networking and meeting new people. So if you’re around be sure to say HI and let’s see how we can help eachother out.
Hint - mention this post and the first drink is on me 
Don’t forget to subscribe to the 10e20 RSS Feed!
2 Comments » - Posted in Conferences by Chris Winfield
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Writing for Search Engine LandAug 14 2007 | Social Networks |
I will be writing a monthly column for Danny Sullivan’s Search Engine Land as part of their Let’s Get Social weekly feature. My first column ran today is titled How To Win Friends And Influence People In Social News Networks:
Still wondering why you submit an article on Digg or Reddit and it goes nowhere? The key, as with most things in life, is who you know. But as with links, clients or affiliates: you want quality over quantity. You want people who are active and have strong profiles. So how do you go about building your network? Here are 11 ways to get started.
I wrote this article to give people some real tried and true ways as to how to build stronger profiles and networks on the social news sites. Don’t forget the social part in social media
6 Comments » - Posted in Social Networks by Chris Winfield
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Tone Effect: Colorizing Shadows and Highlights |
A great way to convert photographs into colorful variations is to use the color balance adjustment to tone the shadows and highlights of your image into two different colors.
The Tone Effect technique can give your images a Pop art look or an aged mono/duo toned looked. Great way to further stylize a photograph and create something new and add some creative flair.
Step 1. Open your photo and adjust the Levels and or Curves. Make the Shadows the darkest areas and the highlights the whitest.
Step 2. Open your photo and convert it into a grayscale or black and white image. Go to Image/Adjustment/Hue Saturation and slide the saturation slider all the way down to the left. Or you can go to Image/Mode/Grayscale then you will have to convert it back into RGB, it will retain the new color mode of the grayscale though but it can now be colorized.
2 Comments » - Posted in Design, Tutorial by Patrick Winfield
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2008 Presidential Candidate Search Marketing Face-Off: Round #2Aug 03 2007 | SEO |
Round #2 of the 2008 Presidential Candidate Search Marketing Face-Off (see Round 1 here) excites as new debates and mud-slinging color each day’s top news.
2 Comments » - Posted in SEO by Jake Matthews
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Slashdot Does a Digg: Launches ‘Slashdot Firehose’Aug 02 2007 | Social Networks |
Before the ‘Digg effect’ you were ’slashdotted’. Slashdot was the first big boy on the social news scene offering a unique combination of user-submitted and editor-evaluated news. Then along came Digg and their brand of completely user-driven content (with no apparent editors) and they quickly rose to the top of the heap.
After watching Digg’s quick ascent and massive popularity, Slashdot began experimenting with a system that would give their users much more “say” in what is seen. The new system is called Slashdot Firehose and was just taken out a beta of sorts (only logged in members could see it) and launched today. So what is it exactly?
The Slashdot Firehose is a way for you to participate in the Slashdot editorial process. You are able to see all the content submitted to Slashdot: from RSS Feeds and user submissions, to journal entries and successful completed Slashdot stories.
1 Comment » - Posted in Social Networks by Chris Winfield
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Social Networking Goes GlobalAug 01 2007 | Social Networks |
Many times when I talk to people about social networking they think that it’s something that “only kids” are doing. Or that its confined to the US. Well, yesterday ComScore released information from a new study showing the expansion of social networking throughout the world. The study is focused on the major social networking sites and shows that they have experienced major growth in the past year.
Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude.
As you can see from the chart below, social networking is growing at a rapid pace around the world:
