Many months ago, I spoke to Shaheen Samavati for a story she was working on about what goes into a successful website development project. Last week Shaheen emailed me to let me know that her story had been published in the Cleveland Plain Dealer (Ohio’s largest newspaper) in a story titled ‘Clear Sited‘ (PDF version). Here are some of my thoughts:

It all depends on what you can afford and what you want out of the site.

“If you’re a local deli and your menu doesn’t change much, your main goal might just be to get your information online,” said Chris Winfield, president of 10e20, a New York Web design and search engine marketing company. In that case, a very simple Web site might do.

and

And make sure to ask for references, Winfield, of 10e20, said.

“Anyone can say they designed Amazon.com,” he said. “So you want to talk to Amazon.”

Comparing prices is also important. One company might charge $10,000 for a product you could get for $3,000 somewhere else, Winfield said.

The story is aimed at small businesses but has some good guidelines for companies of all sizes to follow.

Direct link to online version of ‘Clear Sited’ (registration may be required).

PDF version of ‘Clear Sited’ (opens in a new window).

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