Chris Winfield in Investor’s Business Daily re: ‘Google Placement Performance Reports’
Jun 21, 2007 by Chris Winfield | Google, Press
Last week, I spoke with Investor’s Business Daily regarding Google’s latest AdWords enhancement Placement Performance Reports and the article was published yesterday.
This enhancement is something that advertiser’s have been requesting for quite a long time. If you’re advertising on the AdWord’s Content Network it allows you to see the exact sites where your ads appear. From Google: “Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites.”
My thoughts from the article:
A maker of steak knives, for example, might prefer to have its ads on Marthastewart.com and food-related sites than on the risque Hotornot.com’s photo-rating service, said Chris Winfield, president of 10e20, a search marketing firm that helps advertisers place ads online.
“This will help improve performance because advertisers will now have a better idea of which sites are working and which aren’t,” he said.
To me that’s what it always comes down to – what’s working and what’s not and you need to be able to have that information in front of you to make informed decisions.
Here’s the full online version of the article: New Google Service Helps Advertisers, May Drive Ad Sales
For a good overview of Placement Performance Reports – check out Jeremy Luebke’s post or these help sections from Google.
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4 Responses to “Chris Winfield in Investor’s Business Daily re: ‘Google Placement Performance Reports’”
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Wow! Been a good press run for you lately. At this point, it would not even surprise me a little bit to see you quoted in my country club newsletter. Good work.
Thanks BP – I’m keeping my fingers crossed about the newsletter…
I would like to see the same thing for AdSense publishers. I want to know what ads are showing up on my site as well as their CTR. I’d also like to know which ones are giving me a penny per click so I can block them! Most of those ones lead to MFA sites and I would rather not send my traffic to them.
It can be very confusing to see a day with X clicks and Y money followed by a day of X clicks but only 50% of Y money.
I'm not an Adwords advertiser but an Adsense publisher. However, I hope to give Adwords a try and see if it works for one of my sites. From the way it is explained, Placement Performance Reports looks great. The facts it gives about publishing sites are the things I would like to know, if I were an advertiser.