10e20 Blog

Last week, I spoke with Investor’s Business Daily regarding Google’s latest AdWords enhancement Placement Performance Reports and the article was published yesterday.

This enhancement is something that advertiser’s have been requesting for quite a long time. If you’re advertising on the AdWord’s Content Network it allows you to see the exact sites where your ads appear. From Google: “Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites.”

My thoughts from the article:

A maker of steak knives, for example, might prefer to have its ads on Marthastewart.com and food-related sites than on the risque Hotornot.com’s photo-rating service, said Chris Winfield, president of 10e20, a search marketing firm that helps advertisers place ads online.

“This will help improve performance because advertisers will now have a better idea of which sites are working and which aren’t,” he said.

To me that’s what it always comes down to - what’s working and what’s not and you need to be able to have that information in front of you to make informed decisions.

Here’s the full online version of the article: New Google Service Helps Advertisers, May Drive Ad Sales

For a good overview of Placement Performance Reports - check out Jeremy Luebke’s post or these help sections from Google.

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