Quick story. Yesterday I got an instant message from a good friend of mine, let’s call him “Bill”. Bill doesn’t work in our industry. Bill works for one of the biggest finanical management companies in the world – in the software purchasing department. Here’s the jist of our conversation:
Bill: Have you heard of FireFox?
Me: Yep.
Bill: It’s amazing – I just found out about it and downloaded it over the weekend.
Me: Nice, I mostly just use that.
Bill: I like how you can have different websites open at once.
So many times I take it for granted that everyone uses FireFox or has at least heard about it. So many times I assume that people know exactly what Digg is or even what I mean when I say SEO. Its important to sometimes step back and take a look outside of your own little world. Are your marketing messages too technical? Are you using so much industry jargon that your customers might not know what you mean? A lot of times the person signing the checks won’t be the most technical. Heck they might not even know what FireFox or MySpace is. But they will know about their need to increase sales and grow their business. Give them that…
Don’t forget to subscribe to the 10e20 RSS Feed!
Bookmark this post:
9 Responses to “Stepping Outside of Your Bubble”
Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!
Ah, you just went and burst my own little (tech) bubble…
Sorry CT!
People like that click on ads and fill out lead gen forms. God bless “Bill” and everyone like him!
I hear you on this. Its very important to understand who your dialouging with…
But software purchasing and they’ve not heard od ff?
SEO, that’s like a CEO right? How much money do they make?
Yeah, I do tech support and I’m always surprised at how little some people know about what goes on beyond their front porch.
@Brian – true, true and true…
@Jake – yeah, I was a little taken aback too…
@Steve – Depends on how good they are
bill. Internet Explorer 7 (IE7) also has tabbed browsing…I mean multiple websites can be viewed.
You might also try out Flock http://www.flock.com/
Nice post, I thought almost the exact same thought yesterday. The art of flipping the coin!
You can read my perspective on it here:
http://www.marcfalk.com/archives/please-flip-the-coin
Greets
Marc F
Marc –
I just read your post and really enjoyed it – thanks…