So- London won the 2012 Olympic bid. Good for them? The logo for the London 2012 Olympics has been revealed, and the new brand launch is explained. The initial design back in 2005 has been scrapped and the new one is being labeled as…well for the most part- rubbish.

“Looks just like a window I recently kicked a ball through.” posted by: 3-1inyoursuperbowl

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“This is the vision at the very heart of our brand,” said London 2012 organising committee chairman Sebastian Coe.

My first impression was that it read “20 R” and it also conjured up old Rossignol Ski logos. Then I felt it was some post Pangaea depiction of the continents and maybe they were attempting to show the UN to some degree. The block like forms and the color schemes all give me the impression of the 80’s and not anything new and sporty. I feel a lot more could have been done in terms of creating an emblem that expresses the ‘Olympics’ more than the ‘year’.

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Here are the proposed logos for the bidding countries back in 2005. You can see that earlier version is much more conservative and traditional. I liked New York’s idea, especially the choice of font and color- maybe I am partial, but I liked Moscows attempt also. The icon of the Statue of Liberty looked a bit to “Rocky” for me, but that could have been refined.

I have been on the designing end of many a logos, within a collaboration or solo so I know how hard this can truly be . But for a project for the Olympics with a hefty budget this surely could have been thought out better. Then again there is that saying that if everyone likes what your doing, you are doing something wrong.

What do you think?

logo.gifWe can always look forward to Beijing in 2008… this logo seems consistent with the culture’s iconography, expressed in the emblem, and the Chinese red color. Simple and sophisticated this works for me.

(via: newstoday)

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Posted by Patrick Winfield at 4:17 pm
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