10e20 Blog

A look at the top 30 Newspapers in the US (according to Nielsen//Netratings) and the social media/bookmarking sites they’ve targeted and how they have integrated them into their websites.

1. NY Times : Digg, Facebook, Newsvine

2. USA Today: None Supported - but the whole site was recently relaunched to become a social network onto itself.

3. Washington Post: Digg, Del.icio.us, Reddit, Google, Yahoo, Facebook

4. LA Times: Google, Digg, Del.icio.us, Furl, Reddit, Newsvine

5. Wall Street Journal: None Supported (the majority of their content is still only available to paid subscribers)

6. The Houston Chronicle: None Supported

7. San Francisco Chronicle: Del.icio.us, Digg, Technorati, Reddit, Slashdot, Fark, Newsvine, Google

8. Boston Globe: None Supported

9. Chicago Tribune: None Supported

10. New York Post: Digg

11. Daily News : None Supported

12. Chicago Sun-Times: Digg, Del.icio.us, Google, Furl, Reddit, Newsvine, Stumbleupon, Yahoo, Ask, Live, Simpy, Blogmarks, Facebook, Netscape, Slashdot, Fark, Backflip, Wink, Spurl, LinkaGoGo, Misterwong, Ma.gnolia, Diigo, Bluedot, Segnalo, Tailrank, Raw Sugar, BlinkList, Shadows (they are using AddThis)

13. Orlando Sentinel: None Supported

14. Newsday: None Supported

15. Mercury News: Del.icio.us, Digg, Reddit, My Yahoo, Google

16. AZcentral.com: None Supported

17. The Seattle Times: Digg, Newsvine

18. The San Diego Union-Tribune: None Supported

19. Seattle Post-Intelligencer: Del.icio.us, Digg, Facebook, Newsvine, My Yahoo, Google, MSN Live

20. International Herald Tribune: Del.icio.us, Digg, Furl, My Yahoo

21. Miami Herald: Del.icio.us, Digg

22. Sun-Sentinel: None Supported

23. The Washington Times: None Supported

24. Ottaway Newspapers: Digg, Del.icio.us, Reddit, StumbleUpon, My Yahoo, Google

25. Atlanta Journal-Constitution: None Supported

26. Star Tribune: Digg, Del.icio.us, Newsvine

27. Village Voice: Digg, Del.icio.us, Furl, Blinklist, Fark, Newsvine, Reddit, Simpy, My Yahoo

28. DallasNews.com: My Yahoo

29. The Detroit News: None Supported

30. Philly.com: None Supported

It’s interesting to see who has embraced social bookmarking and which have chosen to ignore it completely. On top of that its fascinating to see the wholesale adoption by some (Chicago Sun Times, San Francisco Chronicle) to the targeted use (NY Times, Star Tribune) to none at all (50% of the list). If will be interesting to run this list again next year to see what has changed and if half of the big players are still ignoring social bookmarking all together.

Update:  I added the NY Post Digg button and adjusted the paragraph above.