John Scott from V7N has a great post up about intelligent link buying in a Google FUD world. As he correctly states:
Links remain the most important part of any search engine marketing campaign. Links are SEO. The difference between link building in 2002 and link building in 2007 is that the search engines are better equipped to evaluate those links, and this forces website owners to up their game. Keep building links, just be smart about it.
Here are 10 good tips for intelligent link buying:
1. Buy links from websites which exercise editorial integrity.
2. Vary Your Anchor Text
3. Buy Non-Keyword Links
4. Avoid Site-wide Links
5. PageRank Zero Can Pass Link Weight
6. Avoid Automated Link Spamming
7. Image Links And ALT Text
8. A Link On A Page Is Not The Same As A Link On A Page
9. Do NOT Rent Links
10. Google Tells You Where To Get Links
Click here for more of John Scott on Link Buying
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2 Responses to “10 Simple Tips For Intelligent Link Buying in 2007”
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SearchCap: The Day In Search, May 2, 2007…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:……
Excellent post. Varying the anchor text will help you with certain keywords and also you won’t get penalised by search engines.