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	<title>Comments on: The Prevalence of Social Media</title>
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	<link>http://www.10e20.com/blog/2007/04/19/the-prevalence-of-social-media/</link>
	<description>Social Media Marketing</description>
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		<title>By: swimming pool filters</title>
		<link>http://www.10e20.com/blog/2007/04/19/the-prevalence-of-social-media/comment-page-1/#comment-498372</link>
		<dc:creator>swimming pool filters</dc:creator>
		<pubDate>Tue, 09 Feb 2010 22:09:45 +0000</pubDate>
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		<description>A young teen once asked me ?why do people go vegetarian, its not like it is going to change anything?? My reply was that going vegetarian for many is a personal stance, a declaration, a revolt of sorts against animal cruelty. It may or many not make a difference, but it?s about taking the stance that matters. Of course, there are a variety of reasons why people adopt the veg lifestyle.</description>
		<content:encoded><![CDATA[<p>A young teen once asked me ?why do people go vegetarian, its not like it is going to change anything?? My reply was that going vegetarian for many is a personal stance, a declaration, a revolt of sorts against animal cruelty. It may or many not make a difference, but it?s about taking the stance that matters. Of course, there are a variety of reasons why people adopt the veg lifestyle.</p>
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		<title>By: Erica Grigg</title>
		<link>http://www.10e20.com/blog/2007/04/19/the-prevalence-of-social-media/comment-page-1/#comment-338814</link>
		<dc:creator>Erica Grigg</dc:creator>
		<pubDate>Wed, 07 Jan 2009 05:15:38 +0000</pubDate>
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		<description>Tamar, 

I&#039;m totally on board with the utility of social media and its necessity in a new era of marketing. However, I think some companies are really stuck on the &#039;Return of Investment&#039; which social media networks aren&#039;t really able to define acurately. 

For example, if I create a twitter account, how much more product will I sell? Or Facebook, myspace? Perportionally to the amount spent on another consultant/freelancer/full-time employee?

Best,
Erica Grigg</description>
		<content:encoded><![CDATA[<p>Tamar, </p>
<p>I&#8217;m totally on board with the utility of social media and its necessity in a new era of marketing. However, I think some companies are really stuck on the &#8216;Return of Investment&#8217; which social media networks aren&#8217;t really able to define acurately. </p>
<p>For example, if I create a twitter account, how much more product will I sell? Or Facebook, myspace? Perportionally to the amount spent on another consultant/freelancer/full-time employee?</p>
<p>Best,<br />
Erica Grigg</p>
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