You’re Crazy if You Use Digg’s New Friend Invite Feature

Mar 30, 2007 by Chris Winfield | Social Networks

Digg Tinfoil HatWant to Digg to know exactly who you are inviting into your network? Want Digg to know about your own little network of friends and match up exactly who is voting on your stories? If for some reason you answered “yes” to either of these questions – then start using Digg’s New Friend Invite Feature:

digg.com / invitefrom / [yourusername] <– put your username there

So what happens when you get people to sign up and become your friend?

After your friends sign-up, Digg will display your name on the homepage as a recognition that you’ve added someone to the community. Your profile stats page will also display how many friend referrals you have completed.

What else can now happen?

  • Digg can easily track all of the people you are inviting. Digg can see that they are only voting on your stories (yeah – you know who you are).
  • Digg can then completely discount those Diggs – perhaps even making them count as buries instead if people only vote for your stories (even if it’s natural).
  • Have a higher profile account? Digg can bury your stories/ban your account/etc.

How long before people start abusing it? Immediately. Last night I got about 25 different emails from people I don’t even know asking me to join their network. No thanks.

While I was writing this I came across this post by Russ Virante where he wrote a quick line of code which automatically adds him as a friend to anyone who visits this page and is logged into Digg:

<iframe src="http://digg.com/invitefrom/russvirante" height="1" width="1"></iframe>

As he says – if you do visit that page, don’t forget to delete him from your friends section. It will be interesting to see if Digg deletes him as a user as well even though he is just doing it to expose the flaw. How soon until LittleGreenFootballs has this code on all their pages? ;)

This feature also now opens up the floodgates for the bot makers getting sued by MySpace to start creating new DiggerAdders.

So, if you want to stay under the radar a bit on Digg – stay away from this new feature. I just don’t get it. Unless there has been such a mass exodus as a result of the Top User removal and related changes (which I don’t think there has been) this is not something that Digg needs right now especially when they are so concerned with potential spammers.

If you are interested in a good overview of how it works – take a look at Muhammad’s rundown here.

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7 Responses to “You’re Crazy if You Use Digg’s New Friend Invite Feature”

  1. jackson on March 30th, 2007 11:14 am

    I am so with you on this one man.

  2. basketer on April 1st, 2007 1:06 am

    I was doing the very same thing. ITs good you stopped me in my tracks. You saved me the day before too, thanks a lot for such practical tips. Also, I was the first so stumble upon this story :)

  3. Erika on April 2nd, 2007 3:13 pm

    Great story- maybe someone will DIGG IT! lol.

    Love this “good insider” stuff!

  4. kelvin newman on April 3rd, 2007 6:34 am

    I certainly see your point re: it marking people up as spammers. But I think for normal digg users it might have certain uses.

    Not everyone who uses digg is there to submit stories to get to the front page… most are thou!

  5. Chris Winfield on April 3rd, 2007 10:26 am

    Thanks guys.

    Kelvin – agreed and point taken. It’s just that on this blog we are more focused on marketing via social networks.

  6. allsux on April 4th, 2007 2:28 am

    Digg is amazingly corrupt … for stories and scandal concerning how corrupt Digg is you can check out this page. It also offers a way or two to subvert the Digg system ;)

  7. Mark Penix on November 14th, 2007 8:25 am

    You’re an idiot if you think digg doesn’t already know these facts before the friend issue.

    Simple comparison operators on post between users (ran on backed up db calls) can easily find a ration between 2 users on favorite posts.

    Granted, this will make it a little easier to see if user a. friended user b. and user b. ALWAYS adds user a’s stories to their digg… then it’s obvious.

    but then again without all that extra stuff… if user b. just always diggs user a’s stuff isn’t that obvious too?

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