I know we focus on social media a lot here on the 10e20 blog but at the end of the day I still view SMO (or SMM) as part of the search engine optimization toolbox.

“Being at the top of Google is probably the most important factor in your whole marketing plan online,” says Chris Winfield, president of 10e20 LLC, a global search marketing and Web solutions company in New York. “Nothing comes close to being able to match it with people looking for what you do.”

Whatever you need to do to get there – do it.

As I told Stacy when she was doing the interview – I don’t believe that anyone knows what Google’s ’secret sauce’ is (not any of the engineers, not even Larry or Serge) because it’s evolved so much beyond any one thing. So obviously you aren’t going to get an answer to Google’s secrets in this article but its a really good read nonetheless with feedback from myself, Matt Cutts, Rand Fishkin and others.

Check out the full Macworld article here.

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