Comments on: Using Paid Search? Here’s How You Can Maximize The Impact of Your Ads.

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By: 80 Essential Search Engine Marketing & SEO Resources!

80 Essential Search Engine Marketing & SEO Resources! — Sat, 13 Sep 2008 15:44:44 +0000

[...] Using Paid Search? Hereâ€™s How You Can Maximize The Impact of Your Ads 10 Ways To Increase Your Adwords Quality Score Revitalize Your PPC Campaign in 5 Days! 13 Myths of [...]

By: 78 Essential Search Engine Marketing & SEO Resources! | Sourfizz

78 Essential Search Engine Marketing & SEO Resources! | Sourfizz — Thu, 28 Aug 2008 05:53:19 +0000

[...] Using Paid Search? Hereâ€™s How You Can Maximize The Impact of Your Ads 10 Ways To Increase Your Adwords Quality Score Revitalize Your PPC Campaign in 5 Days! 13 Myths of [...]

By: 78 Essential Search Engine Marketing & SEO Resources! | SEOptimise

78 Essential Search Engine Marketing & SEO Resources! | SEOptimise — Tue, 08 Jul 2008 10:29:46 +0000

[...] Using Paid Search? Hereâ€™s How You Can Maximize The Impact of Your Ads 10 Ways To Increase Your Adwords Quality Score Revitalize Your PPC Campaign in 5 Days! 13 Myths of [...]

By: 78 Essential Search Engine Marketing & SEO Resources! | SEOptimise

78 Essential Search Engine Marketing & SEO Resources! | SEOptimise — Tue, 08 Jul 2008 10:29:46 +0000

[...] Using Paid Search? Hereâ€™s How You Can Maximize The Impact of Your Ads 10 Ways To Increase Your Adwords Quality Score Revitalize Your PPC Campaign in 5 Days! 13 Myths of [...]

By: Best Internet Marketing Blog Posts of 2007 Â» techipedia | tamar weinberg

Best Internet Marketing Blog Posts of 2007 Â» techipedia | tamar weinberg — Mon, 31 Mar 2008 04:18:50 +0000

[...] Using Paid Search? Here’s How to Maximize the Impact of Your Ads (10e20): Chris Sherman speaks about the importance of paid search in yet another webcast that I transcribed. [...]

By: Gary Beal

Gary Beal — Tue, 03 Apr 2007 16:34:13 +0000

To this point “I donâ€™t need paid listings if I have top ten listings in organic search results. This myth can kill you. The search engines occasionally change the underlying algorithm, and they can refresh their rankings. If you achieve these top ten rankings, great, but you canâ€™t rely on them. Paid listing gives you assurances and insurances against changes in the algorithmic organic listings. If you have top rankings in organic and paid results, people will notice you and that will reinforce their confidence in you in what youâ€™re trying to promote in a marketing message.”

I think an important point to make here is that being in the top 10 organically is fine, but if you are not in the top 3 for google you are not syndicated throughout their partner networks.

Google furnishes different results for different engines.

For example, google furnishes AOL with their sponsored listings and their primary search results. So you need to be in the top 3 positions for Google’s paid search to be in AOL’s search results.

Google top 3 PPC also populates Alexa, Go and several other 2nd tier engines.

Lycos, Ask.com and HotBot.com use their own organic listings, but they use Google for their paid results.

DogPile uses Googles organic, but not their Paid results.

The bottom line you present is correct though. You need to be in the top 3 for Google Paid, as well as the top 7-10 organics otherwise you will be overlooking 15-20% of your potential business, as well as the Branding that holding both positions will bring you.

GaryTheScubaGuy

By: MM

MM — Tue, 13 Mar 2007 06:56:12 +0000

Very good article. This is all stuff I’ve read before- but I had to pay to read it. It’s always nice to see someone give away valuable information that is obviously written to help people rather than simply for content.

By: Tom

Tom — Fri, 09 Mar 2007 19:41:13 +0000

Awesome post Tamar. Very insightful and very true!

By: Greg Meyers

Greg Meyers — Fri, 09 Mar 2007 17:16:55 +0000

Tamar, terrific article. I would also like to contribute the fact that Online Marketers also need to consider the business’ estimated Profit Margins or Cost Per Acquisitions/leads that would support a certain level of ROAS% that is profitable and worthy of continuous spend. Too often, I have seen companies look at positive 150 ROI% and assume they are doing well, while in fact based on their profit margins, they need to perform at 300+% to be profitable. It’s just another level of performance that needs to be looked at in terms of profitability of Paid Search. Another Myth: SEM is instant, but profitable SEM is gradual.

Thanks