Yesterday Microsoft launched their PPC advertising system AdCenter in Canada. I got a call from a reporter at the Ottawa Citizen about it and shared my thoughts.

Chris Winfield, president of 10e20 LLC, a web design firm that specializes in helping smaller companies create targeted ads, said the new offering is appealing, but Microsoft has a lot of catching up to do.

“ I don’t think any time in the near future they will catch Google. It is obviously their intention to. They are not in a position yet to even get close,” he said. “ Right now, they are third place in terms of search traffic. They are third behind Google and Yahoo!”

Does anyone actually feel differently? Andrew Goodman summed it up pretty well yesterday with this post on Search Newz.

You can check out the full article here (no direct links so JPG instead).

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Posted by Chris Winfield at 4:16 pm
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