Comments on: The Power of Digg Beyond Traffic http://www.10e20.com/blog/2007/01/26/the-power-of-digg-beyond-traffic/ Social Media Marketing Thu, 18 Mar 2010 22:51:42 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Winfield http://www.10e20.com/blog/2007/01/26/the-power-of-digg-beyond-traffic/comment-page-1/#comment-4992 Chris Winfield Mon, 29 Jan 2007 20:23:51 +0000 http://www.10e20.com/2007/01/26/the-power-of-digg-beyond-traffic/#comment-4992 Matt - After looking back at our posts last week and how much "social media" this and "Digg" that there was - I can see how you can think it's become a bit unbalanced :) Actually - I am a really big believer in a very balanced approached and that's why I advocate using social media so much. Point being - that if you aren't - your competitor certainly is. But it should just be one weapon in your arsenal not the only one. Also - my statement of "thousands" sounds minuscule compared to circulations of millions but the amount of eyeballs that can possibly read about a very popular story on Digg can be quite substantial and way past "thousands" (think hundreds of thousands and millions). Many of these are also actively engaged online with their own blogs, forums, etc and good or bad - something can spread very quickly. I promise we'll get back to some SEO, link building and perhaps even traditional public relations info this week :) Matt –

After looking back at our posts last week and how much “social media” this and “Digg” that there was – I can see how you can think it’s become a bit unbalanced :)

Actually – I am a really big believer in a very balanced approached and that’s why I advocate using social media so much. Point being – that if you aren’t – your competitor certainly is. But it should just be one weapon in your arsenal not the only one.

Also – my statement of “thousands” sounds minuscule compared to circulations of millions but the amount of eyeballs that can possibly read about a very popular story on Digg can be quite substantial and way past “thousands” (think hundreds of thousands and millions). Many of these are also actively engaged online with their own blogs, forums, etc and good or bad – something can spread very quickly.

I promise we’ll get back to some SEO, link building and perhaps even traditional public relations info this week :)

]]> By: Matt McGee http://www.10e20.com/blog/2007/01/26/the-power-of-digg-beyond-traffic/comment-page-1/#comment-4615 Matt McGee Sat, 27 Jan 2007 19:23:49 +0000 http://www.10e20.com/2007/01/26/the-power-of-digg-beyond-traffic/#comment-4615 The only metric that matters for Sprint on something like this is whether or not it affects their stock price and/or their subscriber numbers. I doubt it will. And on the final sentence about "thousands and thousands" of readers and the "lasting effect" -- that effect is a drop in the ocean compared to a negative article in the NY Times, WSJ, Chicago Tribune, LA Times, etc. Isn't it? Don't get me wrong, Chris. I believe there are real benefits from using Digg and social media sites smartly. But I think there's a little too much "Digg is everything! Social media is just as important as Google!" flag-waving going on at the moment elsewhere in our industry. I think a little more perspective is needed, that's all. Balance is where it's at. :-) The only metric that matters for Sprint on something like this is whether or not it affects their stock price and/or their subscriber numbers. I doubt it will.

And on the final sentence about “thousands and thousands” of readers and the “lasting effect” — that effect is a drop in the ocean compared to a negative article in the NY Times, WSJ, Chicago Tribune, LA Times, etc. Isn’t it?

Don’t get me wrong, Chris. I believe there are real benefits from using Digg and social media sites smartly. But I think there’s a little too much “Digg is everything! Social media is just as important as Google!” flag-waving going on at the moment elsewhere in our industry. I think a little more perspective is needed, that’s all. Balance is where it’s at. :-)

]]> By: Jake Matthews http://www.10e20.com/blog/2007/01/26/the-power-of-digg-beyond-traffic/comment-page-1/#comment-4586 Jake Matthews Sat, 27 Jan 2007 16:00:47 +0000 http://www.10e20.com/2007/01/26/the-power-of-digg-beyond-traffic/#comment-4586 Thank you for this outstanding short study on the power of Digg; for bringing out these examples. These are great examples of the power of Digg to a brand image and the Public Relations of a company. We now see how easily you can be smeared or hailed on this network and how the masses can either devour you or boost you up. Traffic is an important benefit of Digg, but you've pointed out how it can be even more powerful for your brand image. Thank you for this outstanding short study on the power of Digg; for bringing out these examples.

These are great examples of the power of Digg to a brand image and the Public Relations of a company. We now see how easily you can be smeared or hailed on this network and how the masses can either devour you or boost you up.

Traffic is an important benefit of Digg, but you’ve pointed out how it can be even more powerful for your brand image.

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