Obtain the Full Referring URL in Google Analytics

Jan 15, 2007 by Chris Winfield | Analytics

Google AnalyticsOne of my biggest problems with Google Analytics has always been that you can’t get the full referring URL of where someone came from. For example – if you someone came from http://www.domain.com/referring-exact-page.php – it just shows up in Analytics as http://www.domain.com – which only gives you half the story. I want to be able to track down the exact place if neccessary – not have to hunt through a site to find the page.

Luckily Reuben Yau has come up with a hack that integrates the Urchin Tracker Script, which is usually used for tracking javascript or Flash events. It takes all of 1 minute to install and seems to be working great. If you’re a Google Analytics user and want full referring URLs – check out the fix at Reuben’s blog.

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5 Responses to “Obtain the Full Referring URL in Google Analytics”

  1. David Temple on January 16th, 2007 1:29 am

    Nice find Chris and good job Reuben. I love hacks that save you once wasted time. Give me time anytime.

  2. Aaron Rubin on September 18th, 2007 1:38 pm

    This annoyed me as well, but Google has fixed it.
    Go to:
    Traffic Sources
    Click on the source you want the full referring URL for.
    Click on the Referral path.
    Below the chart and above the tabs there’s a link “Visit this referring link”.

  3. RohitK on April 15th, 2009 9:01 am

    Hi,
    yes, I am agree with aaron that google has updated it..now google analytics is giving new features also…It is good but surely i will test Reuben's

  4. guru.cat on July 16th, 2009 11:13 am

    It's much better the rubenyau solution.

  5. name on July 29th, 2009 7:47 am

    I have the same.,

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