Below is what happened in search today, as reported on Search Engine Land and from other places across the web:……

As an SEM Project Manager I combat these questions/issues all the time. In fact, I am now doing more along these same lines to define traffic to conversions.

Now I wasn’t sure if these were your questions to John and Chris, but I found the brick and mortar question most interesting. Since most of my clients are e-based, I never thought too closely about how we would track in store conversions that started online. The promo code thing is genius.

Thanks for the recap and insight!