Earlier this morning, Denver Bronco’s cornerback Darrent Williams was shot dead in a drive-by shooting. Williams was the Bronco’s starting cornerback and they were just coming off a huge loss that knocked them out of the playoffs. To say that this tragedy is a big story would be an understatement. If you search for Darrent Williams in Google the first thing that you see is not an ad or even the top organic result:
A link for Image Results for darrent williams is the first link you see. Right underneath it lies three pictures of Darrent Williams. Think about the traffic those sites are going to get as a result of people clicking on those images and then through to their sites. The lesson – optimize your images.
For more information on optimizing images for search engines take a look at Grant Crowell’s recent post on SearchEngineWatch appropriately titled Optimizing Images for Search Engines.
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4 Responses to “The Power of Image Results and Breaking News”
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What an insane story!
I’ve seen image search generate traffic for products and services. It can really boost traffic number and can really produce some qualified traffic.
It can also help in the “long tails”, and we all love that!
Sad story, and especially everyone is thinking/ saying “…a drive by in DENVER????”
Anyway, unfortunately, this drives home a great point, that image optimization is KEY!
Get it going.
I dont know who would want to do this