The October search results are in. According to Nielsen//NetRatings report on the Top US Search Providers, Google is still on top. Of searches within the US, Google has 49.6% of the search engine market share and a 23% increase from last year. In second place comes Yahoo! with 23.9% of all searches but a 30% growth index over the past year. Ask.com, too, went up in usage over the year — 25%. At 2.8%, Ask.com is at #5 behind MSN/Windows Live Search and AOL, but the 25% jump is pretty significant. (My guess is it had to do with its aggressive commercial campaigns.)

MSN, on the other hand, seems to have seen an 8% decrease over the year — which is unfortunate because it’s working on improving itself. I’m interested in seeing how this will play out over the coming months.

With Yahoo! showing larger growth over the course of the year and being right behind Google, will it ever catch up to Google’s good fortune?

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Posted by Tamar Weinberg at 4:51 pm
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