10e20 Blog

When the seasons change I like to get new shoes (actually I like to get shoes at anytime but the season’s changing is always a good excuse)…

Up until recently when it came to shoes I’ve been an avid brick and mortar shopper, having to go into the actual store to try shoes on, I order everything else online but for some reason I need to try the shoes on in person before buying. But lately I am frustrated with that whole shopping experience, going from shop to shop when I can easily open several tabs at a time just seems to be a waste. Walking around a whole store where nothing is organized or really categorized doesn’t work for me anymore. I order my food online, my clothes, my makeup, my insurance and just about everything else - so why not my shoes?

So when Rae posted a review of endless.com I felt compelled to check them out. I’ve been seeing their banners on the various blogs that I read for fun (Perez, I’m Not Obsessed, Cute Overload) advertising “Overnight Shipping: Negative $5″.

My first impression when I got to endless was that it was super clean and airy.

The cluttered look of the reigning shoe queen zappos sometimes stresses me out.

I was looking for closed toed black pumps that I could wear to work or a night out with some jeans. Navigating around endless is so convenient compared to other shopping sites. The inventory narrows down with a few clicks. As Rae pointed out, a great feature is the ability to browse multiple colors and sizes. If I want to search shoes that are black or silver and sizes 7, 7.5, and 8, I can narrow down my selections and have them all in front of me in a few seconds. (As a recent bride I appreciate that feature).

There’s a neat feature where you can also choose the price range that you want to shop within. As you use the slider the selections change:

Much like shopping in a store, you have the ability to save an item to review later, which means you can pull the shoes or bags you really like to come back to later and you are reminded of how many items you’ve saved.

Later you can come back and browse your own little category that you’ve created.

Zappos has this feature as well but it’s hidden within all the text, and once you add something to your favorites you’re not reminded of it at all.

All in all, I found this site to be fun to use, fast, (really fast actually) and convenient. But at the end of my little investigation, I wound up buying from Zappo’s. They just happened to have what I was looking for. It took me a lot longer to find the right shoe, which kept me on the site for a long enough time to be annoyed at how cumbersome it is, but for the time being I just think they have a better selection of shoes. Yet here I am excited to browse on Endless again and it’s definitely going to be my first stop going forward.