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Does anyone ever tell you the web won’t work for their business?Mar 09 2007 | Business |
It never ceases to amaze me when someone tells me that they don’t need a website for their business. The next time someone says that to you, mention these 4 things:
1. The Internet is the first place a person will go to get information on your company. People are online daily for tasks such as banking, shopping, emailing and so on. Many people prefer to read websites at work - it looks like they’re working when in fact they may be researching a product and/or service that they require. This is the face of your business and the first impression your company conveys. If a user doesn’t like what they see, they’re onto the next site.
2. Your competitors are online (and making money). You don’t want to get lost in the shuffle. In order to obtain new customers, generate new sales leads, and promote marketing campaigns there is no more effective tool than a company’s website. People in China aren’t going to know anything about you except for what your website has to say. It is essential to distinguish your company from your competitors.
3. A well designed website will give you added visibility and credibility. The new site will bring new interest in and establish creditability for your company over time. It can serve as a central building block for your branding, marketing and accordant sales support strategy for years to come.
4. Do you find you answer the same question over and over again? If so that should be on the homepage of your website. A website should tell people what you do and how good you are. If your customers know what you do before they call, the conversation will be shorter and more productive.
Besides its 2007; who doesn’t have a website?
Posted by Tom Bonanno at 2:40 pm
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March 9th, 2007 at 3:12 pm
Hey Tom, excellent points. It’s incredible how many people are truly missing opportunities to grow their business by consistently assuming that there is no way to get ahead — or that they are already ahead. That’s a “dark ages” approach and doesn’t do them much good!
March 9th, 2007 at 3:20 pm
You’ve put it up nicely -short and sweet as they say. Reminds me of the things I’ve discussed with some clients over and over again who just can’t get a grip on what’s new and what’s worth their money.
March 9th, 2007 at 3:26 pm
I think people are afraid more than they say, especially with websites becoming more affordable.
Great post- very helpful!
February 26th, 2008 at 6:02 am
Bah not all countries are on the same waves, there’re still some countries where people don’t know about the internet :O
May 3rd, 2008 at 12:45 am
Thanks for the good tips